Campaigns, Not Events: A Recap of the MarketingProfs Mixer Session

Bulldog President Todd Davison was joined by two of our clients: Hoover's Michael Hickey and Humana's Jen Moeller, at the MarketingProfs Digital Marketing Mixer in Chicago on October 21. They spoke about bringing lead-generation Webinars to the next level, from "one and done" activities to elements of an integrated marketing campaign.
 
Blogger Matthew T. Grant saved me the effort of creating a synopsis of the session by posting this succinct overview.