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New Podcast on List Growth and Engagement

New Podcast on List Growth and Engagement

April 20, 2011 by Amy Bills -- 1 Comment

The Email Experience Council's List Growth and Engagement Roundtable has launched a new podcast with in-the-trenches interviews with some of the thought leaders in the space.

Hear from:

  • Scott Cohen, VP, Managed Services, Inbox Group
  • Matt Annerino, Director, Database Marketing,LiveNation
  • Dennis Dayman, Chief Deliverability & Privacy Officer, Eloqua
  • Natalie Bass, Digital Marketing Manager, Houlihan's
  • Andrew Kordek, Chief Strategist, Trendline Interactive

Listen here.

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Dear Sales Reps…Love, Media Strategist.

Dear Sales Reps…Love, Media Strategist.

April 23, 2010 by Katie Walsh -- Post a Comment

 An Open Letter to the Digital Media Sales Reps of the World:

I’m relatively new to the digital media game—just over two years fresh. During my short tenure in your space, I’ve been surprised to learn just how difficult it can be to buy from you! I have budget, I want to give it to you—but many times, you end up losing my business to someone who makes my buying experience a simple and painless one.
 
Here are some simple tips to make it as easy as possible for your agency partners to give you a piece of their pie, and to make sure they come back for more:

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How to Cheat at Jenga: Using Naming Conventions to Maintain Structure

How to Cheat at Jenga: Using Naming Conventions to Maintain Structure

February 23, 2010 by Josh McGonigle -- Post a Comment

Managing a large/long-term project can often involve multiple owners accessing and altering an array of files on an ongoing basis. Avoiding complete collapse requires pulling and replacing just the right pieces, at the right time, in the right way. And adhering to file naming conventions can help provide your team this level of precision.

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Read This: Your "Video Guy" Will Thank You

Read This: Your "Video Guy" Will Thank You

September 28, 2009 by Josh McGonigle -- 1 Comment

Along with an information-sharing mentality, Web 2.0 has brought on an onslaught of upstart codecs, compressors, file formats, channels, etc. for online video distribution. For better or worse, there is generally lax standardization when it comes to video on the Web. So the good news is: There are lots of options. The bad news is: There are lots of options.

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