Marketing automation puts much-needed science behind the art of marketing.
I've been hearing a familiar complaint lately from the marketers I work with: "My e-mail response rates have been dropping
Excerpt from "Defining Social Influencers" White Paper, Part 1 of 4 of the New Approaches to Email Marketing White Paper Series
It’s 2009. The media and blogosphere are abuzz with posts reflecting on the previous year and predicting the upcoming one.
