Managing Marketing Campaigns Blog entries

Get the Budget You Need in 2011

November 3, 2010 by Kristin Farwell -- Post a Comment

The fact that budgets are tight is not news to BtoB marketers; however, there are ways to secure budget for revenue-generating programs and strategic initiatives such as marketing automation.

Other posts by Kristin Farwell| Read more|

Q&A: Laying the Process Groundwork for Successful Marketing Automation Implementation

May 18, 2010 by Amy Bills -- Post a Comment

In this Q&A excerpt from the recent Webinar "Six Truths About Marketing Automation," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to put marketing processes in place to ensure success in marketing automation implementation.

See more Q&A on platform implementation.

View the entire Webinar.