Data, Metrics & Analysis Blog entries

Demand Generation Survey Results from BtoB LeadingEdge

June 23, 2010 by Amy Bills -- Post a Comment

We participated June 22 in the BtoB LeadingEdge Virtual Trade Show, where we offered our booth visitors a short demand-generation survey on key areas critical to effective demand generation. Here are some of the results, along with some comparisons to recommended best practices in these areas. We'll publish the full results in the July issue of Marketing Watchdog Journal.

Powerhouse Marketing Panel to Speak on New Benchmark Data

August 17, 2009 by Amy Bills -- Post a Comment

Which is more disturbing: That only 28% of BtoB marketers in a recent survey say they're generating enough demand to satisfy their sales team...

The “Action Dashboard” — More than Just a Lot of Data

April 30, 2008 by Tim Wilson -- Post a Comment

Avinash Kaushik (aka, My Analytics Hero) has a great post today on The “Action Dashboard” (An Alternative To Crappy Dashboards). In his typically tangible, engaging way, Avinash has mounted one of my all-time favorite soapboxes — it is a grand misconception to see “using data” as primarily an exercise of capturing data and then making that data accessible.

Statistics that speak for themselves

May 1, 2007 by Koen DeWitte -- Post a Comment

Sirius Decisions’ latest newsletter included some interesting stats re: perceived effectiveness of lead gen tactics.

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