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Powerhouse Marketing Panel to Speak on New Benchmark Data

Which is more disturbing: That only 28% of BtoB marketers in a recent survey say they're generating enough demand to satisfy their sales team...

The “Action Dashboard” — More than Just a Lot of Data

Avinash Kaushik (aka, My Analytics Hero) has a great post today on The “Action Dashboard” (An Alternative To Crappy Dashboards). In his typically tangible, engaging way, Avinash has mounted one of my all-time favorite soapboxes — it is a grand misconception to see “using data” as primarily an exercise of capturing data and then making that data accessible.

Statistics that speak for themselves

Sirius Decisions’ latest newsletter included some interesting stats re: perceived effectiveness of lead gen tactics.

RSS, Marketing, and The Matrix

I recently came across a great article on The Future of RSS by Alek Iskold http://www.readwriteweb.com/archives/the_future_of_rss.php. Alek discusses the possibility of adding more items to the standard RSS format in order to deliver a lot more information. Comments to his blog range from “I hope it happens to RSS” to “RSS was never intended for this level of information.”