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A Practical Take on Starting a Content Assessment

A Practical Take on Starting a Content Assessment

June 27, 2011 by Amy Bills -- 1 Comment

As Bulldog Content Strategist Chris Yeich and I give some thought to his upcoming turn in "Unforgettable: Creating Memorable Content that Drives Demand," we got to chatting with some other experts in the space about the nuts and bolts of building the foundation for a content strategy.

I asked Adam Metz of Metz Consulting for his thoughts on some of the key questions that arise when we talk about content strategy. Metz is the author of a forthcoming book, The Social Customer.

Here is his take.

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Sales and Marketing: Building a Two-Way Street

Sales and Marketing: Building a Two-Way Street

March 1, 2011 by Amy Bills -- 1 Comment

If the sales playbook helps transfer accumulated knowledge from Marketing to Sales, how do you see the knowledge that Sales gains from its customers making its way back to Marketing for revitalizing and improving marketing assets? How do you institutionalize this two-way street?

This was one of the most compelling questions we received in our recent Webinar, "The Essential Sales Playbook." Here's  how experts Bill Golder of Miller Heiman and Christian Patrik of Bulldog Solutions responded.

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Q&A: Finding that Elusive Marketing Automation Budget

Q&A: Finding that Elusive Marketing Automation Budget

December 10, 2010 by Amy Bills -- Post a Comment

In a recent live Webinar, Finding That Elusive “Marketing Automation Budget,” Alex Shootman, chief revenue officer at Eloqua, and Todd Davison, president of Bulldog Solutions, discussed ways to validate revenue-driving strategies in order to secure budget for marketing automation in 2011.You can view the on-demand Webinar here.
Alex and Todd answered some audience questions during after the event. Their responses are below.

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Q&A: CRM, Search and Content Concerns for Marketing Automation Implementation

Q&A: CRM, Search and Content Concerns for Marketing Automation Implementation

May 21, 2010 by Amy Bills -- Post a Comment

In this Q&A excerpt from the recent Webinar "Six Truths About Marketing Automation," Manticore Technology VP of Marketing Christopher Doran and Bulldog Solutions Director of Field Marketing Amy Bills answer some audience questions about how to put marketing processes in place to ensure success in marketing automation implementation.
 See more Q&A on platform implementation and making the case for taking the plunge.
View the entire Webinar.

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