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Campaigns, Not Events: A Recap of the MarketingProfs Mixer Session

Bulldog President Todd Davison was joined by two of our clients: Hoover's Michael Hickey and Humana's Jen Moeller, at the MarketingProfs Digital Marketing Mixer in Chicago on October 21.

Curing the Content Headache

Earlier this week I attended MarketingSherpa's B2B Marketing conference in Boston, where the challenge of creating adequate content to drive lead generation and lead nurturing activities was one of

What Do You Look Like When the Tide Goes Out?

“It’s only when the tide goes out that you learn who’s been swimming naked.”
I love that quote from Warren Buffett. 

Writing the Lead Scoring Rules

How great it would be if you could unwrap a brand-new box of marketing automation or CRM technology, plug in a few cables, hit "Start" and have your demand generation dreams come tru