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Straightforward vs. Boring

December 10, 2008 by Amy Bills -- Post a Comment

Target marketing has a solid article this week with some common-sense advice on subject lines. This is an easily-ignored area for a lot of e-mail marketers, and it shouldn’t be. All the great planning in the world won’t help the conversion rate of your e-mail asset if nobody bothers to open it.

E-mail Is Dead. No...Wait!

November 25, 2008 by Amy Bills -- Post a Comment

In this month’s Marketing Watchdog Journal we took a little stroll down memory lane to review the findings from our BullData feature throughout the year. In each issue of Marketing Watchdog Journal, we share selected results from polls and surveys we conduct among the Bulldog community. Marcom specialist Tom Pearson laid them all out and took a look.

A Quick Lesson in E-mail Marketing from the Moody Blues and Elvis

November 13, 2008 by Tom Pearson -- Post a Comment

In 1972, the Moody Blues’ saccharine “Nights in White Satin” was knocked off the pop music charts by Elvis Presley’s “Burning Love.”

Think about this dethroning the next time you write a B2B marketing e-mail. Is your copy self-important, over-the-top, and fluffy, or is it a simple, to-the-point message?

Radio listeners in 1972 opted for Elvis’ concise, vibrant message over long-winded bombast.

Your readers will make the same choice when it comes to reading e-mail messaging.

Gone in 51 Seconds

October 23, 2008 by Tom Pearson -- Post a Comment

I recently saw a blurb on EmailStatCenter.com that usability guru Jakob Nielsen said that readers only allot 51 seconds to e-mail newsletters.

51 seconds?

51 seconds is an eternity.

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