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Message Map Example

During our live Webinar on August 24, “How to Enable (and Impress) Your BtoB Sales Team with Content that Matters,” we mentioned an example of a message map used to coordinate content with buyer persona and buying cycle.

Bulldog named to Inc. 5000

Bulldog Solutions was named to the Inc. 5000 list of fastest-growing U.S. private companies for 2010. This isn't our first time on the Inc. list: We were on the Inc. 500 in 2007 and the Inc. 5000 in 2009. Given the bumpy ride we've all taken during the time period that was considered for the recognition (2006 to 2009), our persistence in the list is a testimonial to the need for our solution.
Full announcement is here.

List Engagement Survey from the EEC

The Email Experience Council is asking marketers to participate in a brief list engagement survey created by the List Growth and Engagement Roundtable to help identify and address list growth pain points (and who doesn't have those?)
It takes less than 10 minutes. All individual results from the survey will be kept confidential. Aggregate results will be available in the future via the eec Web site and rountable members' blogs. Take it now.

The Real State of Modern B2B Demand Generation Technology

On his Propelling Brands blog, Silverpop's Director of Field Marketing Adam Needles today points out the potential danger in the disconnect between enabling technology and actual, repeatable implementation.
"Clearly the adoption of technology – particularly marketing automation and CRM – among B2B marketing organizations is on the rise.  Yet within organizations that have adopted the technology, we too often see a consistent pattern of doing what it takes to initially implement the technology – creating minimal definitions and scoring models to get going – but falling far short of a complete overhaul of our core processes and roles.  So we never fully leverage this technology."
Data from the Bulldog Solutions/Frost & Sullivan Executive Benchmark Assessment highlight that disconnect. Read more.