SiriusDecisions 2012: Growth Through Innovation
Bulldog Solutions is excited to sponsor the 2012 SiriusDecisions Summit, a unique three-day conference where analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs s
Eloqua Road to Revenue Tour - Sponsored by Bulldog Solutions
Dates:
Tuesday, April 24, 2012 - Denver
Tuesday, May 1, 2012 - Chicago
Thursday, June 7, 2012 – Austin
GIL 2012: Europe | The Journey to Visionary Innovation
9 May 2012
Grange Hotel, St. Pauls
London, UK
SiriusDecisions on the Challenge of Inbound
Good discussion starting on the SiriusDecisions blog about the challenge of tracking inbound activity. This is not an academic matter, as inbound becomes increasingly important and yet marketers are struggling to track inbound through to revenue.
Analyst Jonathan Block notes (boldface added), "In our experience, there is a technology and process gap in populating records with inbound activity, particularly social. Most organizations track the lead source and, if they're lucky, the interaction that closed the deal. Consequently, few have a handle on their existing marketing mix, to say nothing of adding inbound to the mix. It's definitely a combination of all the technologies you mentioned; however, few organizations have the right tools and processes in place so it's more manual and requires marketers to roll up their sleeves and get analytical."
My personal wish list is case studies on companies that are doing this well.
A Practical Take on Starting a Content Assessment
As Bulldog Content Strategist Chris Yeich and I give some thought to his upcoming turn in "Unforgettable: Creating Memorable Content that Drives Demand," we got to chatting with some other experts in the space about the nuts and bolts of building the foundation for a content strategy.
I asked Adam Metz of Metz Consulting for his thoughts on some of the key questions that arise when we talk about content strategy. Metz is the author of a forthcoming book, The Social Customer.
Here is his take.
The Metrics Your CMO Wants: Presentation from MarketingProfs Forum
We got some great feedback on Bulldog VP of Best Practices and Strategy Terry Flaherty's presentation yesterday at the MarketingProfs forum in Boston.
For those who weren't there, here's the promised copy of the slide deck for "How to Deliver the Right Metrics to Your CMO and Earn More Recnogition for Marketing."
Terry was joined by Jon Vlock, Director of Client Marketing for UBM TechWeb. Jon gave a very straightforward answer to the question, What do C-level Execs Expect and Value?
- More revenue.
- Less sass.
- Total agreement with everything I say.
- More credit given to the CFO and me.
The State of Demand Generation 2012: Trends and Guidance
The state of demand generation is not static; it’s changing rapidly by necessity. While BtoB buyers are shifting their behaviors, doing more research and looking for even more control over the purchasing process, the way marketers are talking to their prospects must also shift. At the same time, marketers are tasked with increased accountability to prove ROI on their activities.
This dynamic environment heralds in a new generation of marketing leadership. The role of the CMO is evolving from a functional department head to that of a strategic business leader. CMOs are now positioning themselves as change agents in their organization, at the center of the process of transforming their business.
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The State of Demand Generation 2012: Trends and Guidance
SiriusDecisions predicts the adoption of marketing automation technology to increase by 50% over the next three years. And according to DemandGen Report's recently released "2012 State of Demand Generation Report," that's just one of the industry-changing trends we'll see in 2012 and beyond.
Winning Content Marketing Strategies: Rebalance Your Organization to Deliver Effective Content.
Bulldog Solutions has partnered with the Marketing Cloud to offer this webinar that will give you actionable strategies to become extraordinary content creators.