The Bulldog Marketing Lab

Where enterprise-class software and killer B2B creative unite to deliver Marketing in HD.

 


Bulldog Continues Transformation by Announcing New Vice President of Engineering

AUSTIN, TX—February 3, 2014—Bulldog, a marketing technology company for b-to-b enterprises has announced the recent appointment of Ben Gawiser to vice president of Engineering. In his role, Gawiser will oversee the engineering functions including software development, user interface design and product management. The announcement follows the company’s investment in software technology, and will bolster its suite of marketing technology services. Read more»

Content Planning: Don’t let it get the best of you

Creative block. We’ve all endured it at some point. Urgent deadlines to deliver content that captivates the right audience at the right time through the right channel can sometimes result in content overload. Just like the lack of creative thoughts, too much information can be troubling for content writers because it can hinder organization and timely delivery. But, fret not. There are ways to plan and organize your content in such a way that keeps the momentum going. Read more»

Advanced Lead Nurturing: The Nine Essential Nurtures Every Business Should Use

Today’s buyers are more educated than ever, and often don’t engage directly with a salesperson until late in the buying cycle, which puts more demand on marketers. However, implementing lead nurturing programs builds necessary prospect engagement through ongoing value-based dialogue with buyers. Moreover, a successful lead nurturing program can generate impressive results. In fact, nurtured leads produce on average a 20 percent increase in sales opportunities compared to non-nurtured leads. Read more»

BtoB predictions for 2014: Funnel tweaks, “techgility” and a return to the general store, Part II

If you’ve been following Bulldog’s BtoB predictions series, then you may have stumbled upon Part I of my predictions for 2014. If not, take a moment to glance through my take on responsive design, collaboration tools and funnel tweaks. Prediction 4: Hire for Techgility It's not enough that CMOs optimize their mix of specialists and athletes to shuck and jive their way around changing organizational and competitive landscapes in their business. Read more»

BtoB predictions for 2014: Funnel tweaks, "techgility” and a return to the general store, Part I

A new year is around the corner and in those idle moments between family commitments and indulging in the next glass of wine, most marketing leaders are contemplating the plans that have been put into motion. Read more»

The truth about tactics: Four expert opinions

If you’ve been following Bulldog’s BtoB prediction series this month, then you’ve read a lot of “techie” material, and for obvious reasons—it’s a dominant factor in BtoB marketing. But, I figured I would start to wrap things up this year, with few expert opinions from a slightly less technical approach. Today, many marketers spew individual marketing tactics at prospects and call them campaigns (e.g. Read more»

Marketers and technologists, united they stand

With marketing technologies on the rise, collaboration between BtoB marketers and technologists has become more prevalent and will continue to be a high priority throughout 2014. “Marketing is about technology and the marketers that embrace technology and the ability to work with technologists function at a higher level,” says Naylor Gray, Bulldog’s Director of Media Services. Read more»

The Power of Integration in 2014

The need for improved data integration in BtoB marketing is obvious. Without integration, marketers may waste their efforts on activities that aren’t nearly as actionable as they could or should be. Marketing technology is designed to equip marketers with the data management and analytics required to meet those challenges. But, without fully integrated data, marketers aren’t harnessing the true value of their marketing automation platforms. Read more»

Bulldog’s BtoB Predictions for 2014: The sophisticated use of data

Earlier this week, we kicked off our BtoB prediction series with a focus on marketing technology with a hint of data, but there’s always more to say about data and how it should be handled. Yours truly was lucky enough to sit down with Bulldog’s Vice President of Technology, Chris Parisi, and get his expert opinion on data today and going forward. Read more»

Bulldog’s BtoB Predictions: Marketing technology and data in 2014

Marketing technology drives BtoB marketing these days. And, it’s safe to say it won’t be letting up any time soon. In fact, by 2017, CMOs will likely spend more on information technology than CIOs.[i] But, regardless, this ever important piece of the marketing puzzle can still bog down those who are less technology savvy than say a marketing automation specialist. Read more»

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