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Bulldog Solutions Launches Oracle Marketing AppCloud Application to Centralize and Accelerate Marketing Planning for B2B Enterprises

AUSTIN, Texas, Feb. 16, 2015 (GLOBE NEWSWIRE) -- Bulldog Solutions™ today announced that its Gameplan™ software, a SaaS-based marketing planning and performance measurement solution for B2B enterprises, is now available on the Oracle Marketing AppCloud. Gameplan software helps marketers to deliver more disciplined marketing through a marketing orchestration layer. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

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Don’t settle for sub-par reporting

Reporting is the nervous system of every business. It tells us when and where things are going well or poorly. However, way too often, many of us settle for sub-par reporting. There are a few dimensions upon which we allow this to be true. We often deal with reports with inaccurate or incomplete data. Also, we have to deal with information that is delayed or takes too long to pull up on screen. Imagine an animal that had a delay in the response of their nervous system. If it takes it too long to sense danger or respond to external stimuli, the creature is going to be at an evolutionary disadvantage. A business that is hampered by a similarly inferior nervous system will also face hindrances to evolutionary success.

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Dynamic planning as marketing transformation

“Our plan is locked.”

This all-too-common refrain from B2B marketing leaders is typically the culmination of months of work. And it’s often intended to convey a sense of common purpose across the organization and final alignment with the rest of the company. But should it be true?

We all know how it goes. Q3 rolls around and the forecasts for the next fiscal year start to circulate. Marketing leaders have to respond to corporate objectives with a plan that triangulates product launches, acquisition targets, install base goals, competitive pressures, regional objectives, corporate initiatives and more. Then comes the back-and-forth planning diplomacy—a thankless effort to keep your stakeholders happy.

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Why you are not organized for effective marketing automation: Part 4

Hire or train? Obtaining the right skills for your organization.

We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization employs. Expectations of the very same title in one model may vary widely from expectations in another. As expectations and responsibilities vary, so do the related skill sets and demeanors of the individuals in those positions. So, how will you acquire those necessary skill sets to manage a Demand Center? Further, how will you balance those skills against the personality required to flourish in your particular organizational model?

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Why you are not organized for effective marketing automation: Part 3

How to fit the right model to your organizational objectives.

We learned last week that each of the organizational models is best suited to overall business goals and the existing organization’s tolerance for new skills and change. In that exercise, we reviewed a short survey of characteristics that might help shape the direction of your organization toward one of the three models: a) integrated automation, b) distributed demand center or c) centralized demand center.

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Let’s Talk Gameplan: Behind the Software with Bulldog Solutions CEO Darin Hicks

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Bulldog provides a SaaS-based marketing solution that helps companies track their B2B marketing plans. “We interviewed many CMOs and asked them where their overall marketing plan was,” says Darin Hicks, CEO of Bulldog. “Surprisingly, most of them did not know.”

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Austin Business Journal

Bulldog Solutions, an Austin-based marketing technology firm with 75 employees, announced its first new clients to take advantage of the company's new Gameplan marketing software that was developed to analyze and find inefficiencies in marketing plans of major corporations.

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Bulldog Wins Three CMA Awards

CMA's awarded to Bulldog campaigns for Sungard and Sage across three categories.

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Markie Finalists Announced

Bulldog's campaign for Freescale semiconductors is a finalist for the 2014 Markies in Most Creative Marketing Campaign category.

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Bulldog is constantly developing new solutions for today’s b2b marketers

Keep tabs on our latest software releases and B2B marketing thought leadership in our Marketing Lab blog.

Bulldog Solutions

7600 N. Capital of Texas Hwy
Building C, Suite 250
Austin, TX 78731 (Map)

Phone: 877.402.9199


Working at Bulldog has been likened to attending a top-ranked B2B marketing university. Check out our open positions hosted on Jobvite.

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