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Where Does Planning Software Fit in Your B2B Marketing Tech Stack?

I get this question a lot.

Most marketing executives we encounter have no clue where to fit an enterprise planning solution into their current marketing technology stack. Rationalizing and optimizing their current experience-focused investments is challenge enough.

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Blog

Why you are not organized for effective marketing automation: Part 2

How to fit the right model to your organizational objectives

We learned in the last edition that converting from traditional marketing to automated marketing has a major impact on your organization’s Marketing team. Beyond new skills, your team has to adapt the new technology to your processes, and this requires establishing the correct type of organization to accomplish your objectives. The three very different organizational models are:

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Press Release

Bulldog Gameplan™ Software Gives Boost™ to Enterprise Marketing Plans

Bulldog Solutions, a marketing technology company for B2B enterprises, unveiled Boost™, a new intelligent marketing mix optimization module of Bulldog Gameplan™, a SaaS-based enterprise marketing planning application. Boost™ helps marketing leaders benchmark their marketing plan performance and then recommends specific improvements to drive additional revenue.

Once a marketing plan is loaded into Gameplan™, marketing leaders leverage Boost™ to view how their planned programs measure up to industry conversion and velocity benchmarks. Boost™ provides intelligent recommendations on how to realign marketing mix to maximize plan performance and then updates the performance projections of the plan against stated pipeline and revenue goals. Marketing leaders are encouraged to use Boost™ iteratively to determine the best possible marketing plan for a specified period of time.

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Blog

Marketing Automation: Do you understand the different organizational models? Part 1

When converting from traditional marketing to automated marketing, most organizational leaders underestimate the impact this change will have on their people. As with any change of this magnitude, people will fear an inability to adapt to new skill requirements, loss of personal connections and outright job loss. The first step in managing this type of change is to clearly understand the type of organization required to accomplish your organizational goals through automation.

In general, marketing automation is deployed through three very different organizational models.

1.     Integrated automation: automation tools become an integral part of your current organizational structure. The addition of these tools represents a change in the way marketers perform their jobs, but the job function remains essentially the same. While this organization model has the least impact on your people, it may or may not be ideal for meeting your objectives. Considerations include the ability of your current staff to accommodate new skill sets, the ability of your managers to facilitate process changes and integrate new external vendors into the mix.

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Blog

Are your marketing plans stuck in the proverbial stone age?

Imagine a scenario where marketers could maximize the ROI of every dollar spent. Where planning cycles were accelerated and time to marketing pipeline was weeks not quarters long. Image a planning process so streamlined marketers could model and predict their impact on revenue before they spent a dime.

To deliver on these demands, marketing leaders have become more activity focused—executing more campaigns, programs and tactics into their markets. Then, they turn to marketing automation platforms and CRM to organize these activities, but struggle to optimize them for maximum impact. Today marketers also invest heavily in technology to drive their tactics. However, amidst these developments, one critical practice remains in the proverbial stone age: planning.

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BULLDOG IN THE NEWS

 

Austin Business Journal

Bulldog Solutions, an Austin-based marketing technology firm with 75 employees, announced its first new clients to take advantage of the company's new Gameplan marketing software that was developed to analyze and find inefficiencies in marketing plans of major corporations.

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Bulldog Wins Three CMA Awards

CMA's awarded to Bulldog campaigns for Sungard and Sage across three categories.

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Markie Finalists Announced

Bulldog's campaign for Freescale semiconductors is a finalist for the 2014 Markies in Most Creative Marketing Campaign category.

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