The Bulldog Marketing Lab

Where enterprise-class software and killer B2B creative unite to deliver Marketing in HD.


The Top 10 B.S. Reasons for Not Adopting a Dynamic Marketing Plan

  It’s been two months since we launched Bulldog Gameplan™ -- a collaborative planning application for complex B2B marketing organizations. Along with hundreds of overwhelmingly positive responses to the software, I compiled a list of the Top 10 B.S. reasons for NOT choosing to adopt a truly dynamic marketing plan. Read more»

A Buttoned-Up Marketing Plan For Any Organization Design

  After conducting hundreds of conversations with B2B marketing leaders over the last year, organization design was cited as one of most critical hurdles to the creation of an efficient unified marketing plan.  The rationale differed from company to company but largely centered around two key areas: lack of centralization/control and constant organizational change. Read more»

Don’t settle for sub-par reporting

Reporting is the nervous system of every business. It tells us when and where things are going well or poorly. However, way too often, many of us settle for sub-par reporting. There are a few dimensions upon which we allow this to be true. We often deal with reports with inaccurate or incomplete data. Also, we have to deal with information that is delayed or takes too long to pull up on screen. Imagine an animal that had a delay in the response of their nervous system. Read more»

Dynamic planning as marketing transformation

“Our plan is locked.” This all-too-common refrain from B2B marketing leaders is typically the culmination of months of work. And it’s often intended to convey a sense of common purpose across the organization and final alignment with the rest of the company. But should it be true? We all know how it goes. Q3 rolls around and the forecasts for the next fiscal year start to circulate. Read more»

Why you are not organized for effective marketing automation: Part 4

Hire or train? Obtaining the right skills for your organization. We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization employs. Expectations of the very same title in one model may vary widely from expectations in another. As expectations and responsibilities vary, so do the related skill sets and demeanors of the individuals in those positions. Read more»

Why you are not organized for effective marketing automation: Part 3

How to fit the right model to your organizational objectives We learned last week that each of the organizational models is best suited to overall business goals and the existing organization’s tolerance for new skills and change. In that exercise, we reviewed a short survey of characteristics that might help shape the direction of your organization toward one of the three models: a) integrated automation, b) distributed demand center or c) centralized demand center. Read more»

Why you are not organized for effective marketing automation: Part 2

How to fit the right model to your organizational objectives We learned in the last edition that converting from traditional marketing to automated marketing has a major impact on your organization’s Marketing team. Beyond new skills, your team has to adapt the new technology to your processes, and this requires establishing the correct type of organization to accomplish your objectives. The three very different organizational models are: 1. Read more»

Bulldog Gameplan™ Software Gives Boost™ to Enterprise Marketing Plans

AUSTIN, TX—April 2, 2014—Bulldog Solutions, a marketing technology company for B2B enterprises, unveiled Boost™, a new intelligent marketing mix optimization module of Bulldog Gameplan™, a SaaS-based enterprise marketing planning application. Boost™ helps marketing leaders benchmark their marketing plan performance and then recommends specific improvements to drive additional revenue. Read more»

Marketing Automation: Do you understand the different organizational models? Part 1

When converting from traditional marketing to automated marketing, most organizational leaders underestimate the impact this change will have on their people. As with any change of this magnitude, people will fear an inability to adapt to new skill requirements, loss of personal connections and outright job loss. The first step in managing this type of change is to clearly understand the type of organization required to accomplish your organizational goals through automation. Read more»

eBook: The 4 Dimensions of a High-Impact BtoB Marketing Plan

Imagine a scenario where you could maximize the ROI of every marketing dollar you spend. Where planning cycles were accelerated and time to marketing pipeline was weeks instead of quarters long.  Imagine a planning process so sophisticated that you can model and predict marketing’s impact on revenue before you spend a dime. Imagine being able to elevate your marketing organization from  a cost center to a revenue generator. Read more»

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