Most Recent Post

Blog

Marketing as a Game of Failure

I have been following Derek Jeter’s last hurrah these past few months and was reminded of that old adage about baseball being a “game of failure”. That’s how Jeter says he approached the game every day and attributes his extraordinary success and longevity to his preparation for the game’s perpetual failures. Marketing is a game of failures too.  World-class marketing teams plan with failure in mind by preparing for multiple scenarios, being nimble to respond to customer/market need and perpetually honing their craft on the back of every success and misstep along the way.

Read More

Blog

Where Does Planning Software Fit in Your B2B Marketing Tech Stack?

I get this question a lot.

Most marketing executives we encounter have no clue where to fit an enterprise planning solution into their current marketing technology stack. Rationalizing and optimizing their current experience-focused investments is challenge enough.

What benefit does planning software provide and where does it fit?

Read More

Press Release

Epsilon Taps Bulldog Solutions for Industry-Leading Marketing Planning Software

Epsilon, the global leader in helping clients create customer connections that build brand and business equity , signed a multi-year agreement with Bulldog Solutions to help them drive their global marketing transformation with Bulldog Gameplan™ software. Gameplan™ is a SaaS-based marketing application that delivers the best possible marketing plan through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing’s impact on business results.  Gameplan™ is the only solution that provides the proven ability to predict revenue results against marketing tactics, while also providing marketing executives with real-time analysis against plan.

Read More

Press Release

Bulldog Solutions Releases version 1.5 of Gameplan™ Enterprise Software

Bulldog Solutions, a marketing technology company for B2B enterprises, announced the release of Bulldog Gameplan™ version 1.5, a SaaS-based enterprise marketing planning application launched in February.  Gameplan™ is a solution that delivers the best possible marketing plan through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing’s impact on business results.  The new features and functionality in this version come directly from customer feedback to further integrate the software with existing technology investments and organization structures.

In the new release, Gameplan™ 1.5 is now integrated with marketing automation platforms like Eloqua and Marketo, and CRM platforms, like Salesforce.com, thereby further simplifying the enterprise planning process and completely automating reporting of marketing campaigns. Strong customer feedback also encouraged Bulldog to build sophisticated user-based permissions so that the software could accommodate the most complex organization structures and planning processes.

Read More

Blog

The Top 10 B.S. Reasons for Not Adopting a Dynamic Marketing Plan

It’s been two months since we launched Bulldog Gameplan™ -- a collaborative planning application for complex B2B marketing organizations. Along with hundreds of overwhelmingly positive responses to the software, I compiled a list of the Top 10 B.S. reasons for NOT choosing to adopt a truly dynamic marketing plan. 
 
The excuses are annotated with my private rebuttal:
 
#10 “We are in the middle of the quarter and can’t focus on improving how we plan.”
JK:   A goal without a plan is just a wish. - Antoine de Saint-Exupéry

Read More

 

BULLDOG IN THE NEWS

 

Austin Business Journal

Bulldog Solutions, an Austin-based marketing technology firm with 75 employees, announced its first new clients to take advantage of the company's new Gameplan marketing software that was developed to analyze and find inefficiencies in marketing plans of major corporations.

Read More

Bulldog Wins Three CMA Awards

CMA's awarded to Bulldog campaigns for Sungard and Sage across three categories.

Read More

Markie Finalists Announced

Bulldog's campaign for Freescale semiconductors is a finalist for the 2014 Markies in Most Creative Marketing Campaign category.

Read More

Bulldog Solutions

7600 N. Capital of Texas Hwy
Building C, Suite 250
Austin, TX 78731 (Map)

Phone: 877.402.9199

Career

Working at Bulldog has been likened to attending a top-ranked B2B marketing university. Check out our open positions hosted on Jobvite.

Connect with Bulldog