The Bulldog Marketing Lab

Where enterprise-class software and killer B2B creative unite to deliver Marketing in HD.

 


Dynamic planning as marketing transformation

“Our plan is locked.” This all-too-common refrain from B2B marketing leaders is typically the culmination of months of work. And it’s often intended to convey a sense of common purpose across the organization and final alignment with the rest of the company. But should it be true? We all know how it goes. Q3 rolls around and the forecasts for the next fiscal year start to circulate. Read more»

Why you are not organized for effective marketing automation: Part 4

Hire or train? Obtaining the right skills for your organization. We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization employs. Expectations of the very same title in one model may vary widely from expectations in another. As expectations and responsibilities vary, so do the related skill sets and demeanors of the individuals in those positions. Read more»

Why you are not organized for effective marketing automation: Part 3

How to fit the right model to your organizational objectives We learned last week that each of the organizational models is best suited to overall business goals and the existing organization’s tolerance for new skills and change. In that exercise, we reviewed a short survey of characteristics that might help shape the direction of your organization toward one of the three models: a) integrated automation, b) distributed demand center or c) centralized demand center. Read more»

Why you are not organized for effective marketing automation: Part 2

How to fit the right model to your organizational objectives We learned in the last edition that converting from traditional marketing to automated marketing has a major impact on your organization’s Marketing team. Beyond new skills, your team has to adapt the new technology to your processes, and this requires establishing the correct type of organization to accomplish your objectives. The three very different organizational models are: 1. Read more»

Bulldog Gameplan™ Software Gives Boost™ to Enterprise Marketing Plans

AUSTIN, TX—April 2, 2014—Bulldog Solutions, a marketing technology company for B2B enterprises, unveiled Boost™, a new intelligent marketing mix optimization module of Bulldog Gameplan™, a SaaS-based enterprise marketing planning application. Boost™ helps marketing leaders benchmark their marketing plan performance and then recommends specific improvements to drive additional revenue. Read more»

Marketing Automation: Do you understand the different organizational models? Part 1

When converting from traditional marketing to automated marketing, most organizational leaders underestimate the impact this change will have on their people. As with any change of this magnitude, people will fear an inability to adapt to new skill requirements, loss of personal connections and outright job loss. The first step in managing this type of change is to clearly understand the type of organization required to accomplish your organizational goals through automation. Read more»

eBook: The 4 Dimensions of a High-Impact BtoB Marketing Plan

Imagine a scenario where you could maximize the ROI of every marketing dollar you spend. Where planning cycles were accelerated and time to marketing pipeline was weeks instead of quarters long.  Imagine a planning process so sophisticated that you can model and predict marketing’s impact on revenue before you spend a dime. Imagine being able to elevate your marketing organization from  a cost center to a revenue generator. Read more»

Are your marketing plans stuck in the proverbial stone age?

Imagine a scenario where marketers could maximize the ROI of every dollar spent. Where planning cycles were accelerated and time to marketing pipeline was weeks not quarters long. Image a planning process so streamlined marketers could model and predict their impact on revenue before they spent a dime. To deliver on these demands, marketing leaders have become more activity focused—executing more campaigns, programs and tactics into their markets. Read more»

Wanna email Canada, eh?

Canada’s Anti-Spam Legislation (CASL), originally introduced in 2010, will be officially enforced starting July 1, 2014. Read more»

Big data may not be for everyone

January 15, 1999 is not a date that stands out in the annals of technology history but, it was on this date that perhaps the most famous slacker engineer ever, Wally of Dilbert fame, made venture capitalists swoon merely by saying the word “e-commerce.” Check out the strip for yourself. I imagine that scene replaying itself today in front of VCs. Today, instead of e-commerce you might think entrepreneurs are saying “social networking. Read more»

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