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How "Confident" Are You Planning to the Mean?

 People are basically optimists. If we weren’t, we would never start businesses and probably wouldn’t leave our homes in the morning.  Taking risks is in our DNA and has served our species well over millennia as we’ve developed the technologies that we now use in everyday life.  That said, there are times when we want to mitigate the risks that we’re taking, where we want to hedge against things going wrong. Does your approach to marketing planning build in such a hedge within common statistical considerations?  I bet not.

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Press Release

Zebra Technologies Drives Global Marketing Transformation with Bulldog Gameplan™ Software

NASDAQ high-flyer inks multi-year enterprise software deal with Bulldog Solutions to drive revenue-centric marketing planning.

AUSTIN, TX — October 1, 2014Bulldog Solutions™ today announced that Zebra Technologies, a global leader in products and solutions that provide real-time visibility into organizations’ assets, people and transactions,  signed a multi-year agreement to deploy Bulldog Gameplan™ software to help drive global marketing transformation. 

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Blog

Marketing as a Game of Failure

I have been following Derek Jeter’s last hurrah these past few months and was reminded of that old adage about baseball being a “game of failure”. That’s how Jeter says he approached the game every day and attributes his extraordinary success and longevity to his preparation for the game’s perpetual failures.World-class marketing teams plan with failure in mind by preparing for multiple scenarios, being nimble to respond to customer/market need and perpetually honing their craft on the back of every success and misstep along the way.

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Blog

Where Does Planning Software Fit in Your B2B Marketing Tech Stack?

I get this question a lot.

Most marketing executives we encounter have no clue where to fit an enterprise planning solution into their current marketing technology stack. Rationalizing and optimizing their current experience-focused investments is challenge enough.

What benefit does planning software provide and where does it fit?

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Press Release

Epsilon Taps Bulldog Solutions for Industry-Leading Marketing Planning Software

Epsilon to leverage Bulldog Gameplan™ software to improve corporate marketing execution through agile planning.

AUSTIN, TX — August 25, 2014Epsilon, the global leader in helping clients create customer connections that build brand and business equity , signed a multi-year agreement with Bulldog Solutions to help them drive their global marketing transformation with Bulldog Gameplan™ software. Gameplan™ is a SaaS-based marketing application that delivers the best possible marketing plan through full-funnel demand modeling, collaborative calendaring, marketing-mix optimization, and dynamic reporting of marketing’s impact on business results.  Gameplan™ is the only solution that provides the proven ability to predict revenue results against marketing tactics, while also providing marketing executives with real-time analysis against plan.

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BULLDOG IN THE NEWS

 

Austin Business Journal

Bulldog Solutions, an Austin-based marketing technology firm with 75 employees, announced its first new clients to take advantage of the company's new Gameplan marketing software that was developed to analyze and find inefficiencies in marketing plans of major corporations.

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Bulldog Wins Three CMA Awards

CMA's awarded to Bulldog campaigns for Sungard and Sage across three categories.

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Markie Finalists Announced

Bulldog's campaign for Freescale semiconductors is a finalist for the 2014 Markies in Most Creative Marketing Campaign category.

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