Embracing the Marketing Transformation 2012: Trends, Forecast and Essential Guidance
The newest IDC research reveals that contrary to expectations at the beginning of 2011, revenues are still outpacing marketing investments as we close out the year.* The question then becomes: Will we see more of the same in 2012?
In this webinar featuring experts from research firm IDC and Bulldog Solutions, you'll see where industry leaders are placing their bets as you plan your marketing and sales programs for 2012.
A Practical Approach to Driving Sales and Marketing Alignment
Research shows a clear, proven correlation between a company's performance and the extent to which its sales and marketing organizations are aligned. In fact, companies that reach best practices in alignment stand to close 5x the deals of their counterparts. In this executive roundtable, you'll learn the steps they took to get there—and what you can do immediately to better align your teams and drive more revenue.
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Creating Memorable Content that Drives Demand
This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge.
