Setting the Stage for the CRO
CEOs and shareholders alike want to know where the money is—and consequently, a new leadership role has emerged: The Chief Revenue Officer, a personification of sales and marketing alignment. Companies that reach best practices in this alignment stand to close 5x the deals of their counterparts—a revenue impact executives notice. In this webinar, you'll learn the key attributes of the CRO, along with insight on successful marketing and sales alignment from inside leading marketing organizations.
How to Prove Marketing's Impact on Revenue: A Case Study with a Practical Approach
What if 80% of your company's revenue was attributable to Marketing—and you could prove it?
The numbers add up to more security, power and compensation for Marketing. But they require a disciplined approach to planning and building demand-generation programs.
In this webinar, Marketo VP of Marketing Jon Miller and Bulldog Solutions President Todd Davison will present a case study of how Marketing can become a powerful revenue engine, and outline a proven, phased approach to moving your company to more effective demand generation.
The Demand Center Model, and a Phased Approach to Getting There
SiriusDecisions research reveals that best-in-class marketing organizations achieve 5x better performance than their "average" counterparts. When BtoB marketers are this effective in demand generation, they see results in better marketing and sales alignment and more revenue attributed to the marketing team.
In this webinar, demand-gen experts from SiriusDecisions and Bulldog Solutions will review the Demand Center model and outline a three-phased approach used by successful marketing organizations to develop and implement that model.
