Creating Memorable Content that Drives Demand
This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge.
From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel
To be successful at driving revenue—not just leads—BtoB marketers must understand how to engage prospects throughout the funnel. From top-of-funnel activity all the way through to opportunity, and, for that matter, to setting up Sales for a closed deal, what you say and how you say it matters.
Join experts from NetProspex and Bulldog Solutions to learn tactics to fill your sales funnel and to build a comprehensive segmentation and messaging strategy that can make you a marketing superstar.
Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements
In this Webinar, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.
