Marketing Automation

In this podcast interview, Rob talks about Bulldog’s recent partnership with SalesLab DemandGen to provide integrated, revenue-driving demand-generation programs for BtoB companies in Europe, and what it means for companies with a global presence that marketing automation adoption is spreading globally.
Listen to his interview.

In this issue of the monthly Sales and Marketing newsletter from Bulldog Solutions: A briefing on how to build a sales playbook that increases the likelihood of a closed deal; plus, a new guide to social media for CMOs.

• See the full February issue. 
• The Essential Sales Playbook: Helping Sales Close the Deal. Download.
• Institutionalizing a Two-Way Street (And Other Tips for Making Playbooks Work). Read.
• The Good, the Bad and the Thirsty: An Eloqua and Bulldog Solutions event at SXSWi. RSVP on Facebook.

.

In a recent live Webinar, Finding That Elusive “Marketing Automation Budget,” Alex Shootman, chief revenue officer at Eloqua, and Todd Davison, president of Bulldog Solutions, discussed ways to validate revenue-driving strategies in order to secure budget for marketing automation in 2011.You can view the on-demand Webinar here.
Alex and Todd answered some audience questions during after the event. Their responses are below.