Using Social Media as a Tool to Engage and Convert Your Best Prospects
Marketing creates the opportunity. Sales creates the customer.
The best marketing organizations minimize the dropoff between those two functions, ensuring that the marketing-to-sales "handoff," wherever it happens, leads to high conversion from inquiry to qualified lead to customer. More opportunities. More revenue that can be tied back to marketing activity.
Social media has a place in BtoB, and it's not just about branding. Marketing and Sales can use social media for their mutual benefit, from initial engagement to sales enablement, with exponential results.
In this Webinar, we'll show you how.
From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel
To be successful at driving revenue—not just leads—BtoB marketers must understand how to engage prospects throughout the funnel. From top-of-funnel activity all the way through to opportunity, and, for that matter, to setting up Sales for a closed deal, what you say and how you say it matters.
Join experts from NetProspex and Bulldog Solutions to learn tactics to fill your sales funnel and to build a comprehensive segmentation and messaging strategy that can make you a marketing superstar.
Q&A: Finding that Elusive Marketing Automation Budget
Q&A: Finding that Elusive Marketing Automation Budget
