Turns out, C-level security executives are quite adventurous. To date, this program has delivered nearly a 36% conversion from “open” to meeting acceptance.
- To generate really big results, go beyond storytelling and bring your audience into the story.
- Rethink your approach for engaging the C-suite; emails aren’t enough.
- To go big, you’ll need to persuade skeptical business leaders to be bold and take a smart risk.
- It’s possible to digitize a dimensional mailer: tracking opens, engagement and conversion.