September 1, 2015

The What, Why and How of Lead Source Tracking

As an agency partner, we work with a number of enterprise B2B clients to define their lead management process. From sales and marketing alignment workshops to lead scoring and lead source tracking, we have seen our fair share of business use cases and processes. Although each model Bulldog generates is client specific, we start each new engagement with our internal definitions in mind.  Here’s the what, why and how of the Bulldog method for lead source tracking.

Read More