Gone are the days when marketing and sales could sit on opposite ends of the office pointing fingers at one another. Technological advances, like CRM and automation software, along with a shift in customer behavior have brought these two previously feuding organizations closer by necessity. And why shouldn’t sales and marketing work together? They might be two completely different functions, but they’re charged with the same goal: to increase revenue. They’re beginning to realize that they can’t achieve that goal without some serious and ongoing collaboration.