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July 29, 2016

Take Your Data from Dirty to Refreshed in 3 Easy Steps

“It’s Dave, not Jake.” You know that uncomfortable moment when you realize you called someone by the wrong name? We all do it, but when it happens in business, it decreases the chances of a lead ever becoming anything more. This is where data comes in.

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June 17, 2016

Fatherly Advice: 20 Inspiring Life Lessons

Advice from Bulldog Dads

There is something in the nature of parents, mentors and elders that compels them to dole out guidance or, perhaps, serve as a warning to others. In observance of Father’s Day, we’re sharing some nuggets of wise counsel that some of us Bulldogs have received from the fathers and father figures in our lives. 

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June 15, 2016

Dynamic Creative in B2B

For many years, dynamic creative, or optimizing digital creative (banners, search, websites, mobile) based on the person we are showing our message to, has been a common practice. Who wouldn't want to get five times more impact from the same dollar spend? It's just common sense. 

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June 10, 2016

Beware of the Herd

I just bought a chainsaw. In the last few weeks I bet I’ve spent at least eight hours doing research. The truth is while I learned a lot about chainsaws, I honestly couldn’t figure out which one was best for me. Ultimately, I crowd sourced my purchase decision. I went with the herd.  

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May 27, 2016

Ready. Fire! Aim. What to Avoid During Demand Gen Planning

When it comes to demand generation, planning comes in two different flavors with their own unique problems: infrastructure and execution. It reminds me of an old story about Uncle Buster. Legend has it that Buster carved a bow from a hickory stump and could shoot it more accurately than an Olympic archer using a custom compound bow.

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