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September 23, 2016

What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer

Last Wednesday, a group of Bulldogs hunkered down in a conference room to partake in four hours of streaming content from Marketo's 2016 edition of Marketing Nation Online. It was a nice break from my typical day-to-day, and I returned to my desk with a few thoughts that I wanted to share. 

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July 22, 2016

Celebrating Christmas in July with Personalized Content

With Christmas in July fast approaching (July 25, in case you don’t celebrate Christmas in July), all of us at Bulldog decided to take a look back at one of our favorite holiday campaigns.

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July 20, 2016

The Newbie’s Guide to Predictive Marketing

Predictive marketing—it often sounds like a confusing combination of statistics, Harry Potter magic and crystal ball readings. To help, here’s a simple demystification, a pulling back of the curtain if you will, but thankfully not a mathematics lesson.

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July 15, 2016

ABM: An Ancient Practice? Part 2

In the last post, we talked about the evolution of Account-Based Marketing (ABM), the hottest little 40-year-old trend around. This insight led us to beg the question: If it’s not new, what’s the big deal?

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July 7, 2016

LaDana Ard: Unleashed

LaDana Ard: Unleashed

This week, we’re featuring LaDana Ard, one of our amazing project managers with more than 16 years of experience in advertising project and account management.

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