Beyond Content: Leveraging Branded Entertainment in B2B

December 13, 2016 • 7 min

Your banner ads are being blocked. Your emails are being deleted. Your commercials are being skipped. Times are tough, guys. And in an effort to liven things up, brands are turning to content. More specifically, B2B companies are cranking out infographics, case studies, assessments and other forms of “non-vertising” to position themselves as thought leaders and create brand awareness. But is it enough?

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SDTechX Recap: Brick by Brick

November 23, 2016 • 4 min

Last week, SiriusDecisions held its second annual Tech Exchange (SDTechX) in downtown Austin. Lucky for us, we didn’t have to drive far, and the conference delivered on all of the promises and expectations. Over two days, SiriusDecisions provided some answers and a look at what to expect in 2017. Here are some of our key takeaways.

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5 Steps to Optimizing a Lead Nurture Program

November 17, 2016 • 5 min

To be a modern marketer, you can never stop improving. That means testing, tweaking, experimenting, building and rebuilding. If you want to truly optimize a marketing program to make it as fully functional and effective as possible, you must think strategically every step of the way. That's how you become award-winning. Take it from us.

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Taking a Goals-Based Approach to Social Media

November 11, 2016 • 6 min

While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method. To use social media effectively, you need goals. Then, it's all about measuring the effectiveness. Build a killer strategy and you'll get killer results.

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