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May 4, 2016

Competitive Edge

I hate travel. It’s become such a hassle. But at the end of the day, there’s one airline I like the best: Southwest. Not because I think they do the big things better than anyone else: They fly the same routes, using the same planes for about the same price. I like them because they get the small things right. 

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March 31, 2016

Who Survives and Thrives in the Age of the Customer? – Part 1

Unless you've spent the last few years with your head buried in your demand waterfall, you've noticed that customers aren’t buying the way they used to. They have more access to information, making them more proactive in finding the information and products they want. As a result, customers are more informed and knowledgeable than ever before. We are truly in the age of the customer.

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March 29, 2016

What Does a Chief Strategy Officer Do Anyway?

Recently, I asked a few folks in our office to define the word “strategy.” If we can’t agree on what strategy even is, then what does a Chief Strategist do? My take is that strategy is about direction. Not the direction we move in to solve a problem but the big-picture direction of an organization. 

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March 24, 2016

Modern Marketing at Its Finest: Our SXSWi Recap

In five days, over 30,000 people from across the globe came together in downtown Austin to showcase, learn and reel in the next big thing—as it relates to technology. While SXSW turned 30 this year, the Interactive portion (founded in 1994) proved that it’s an exciting time to be a modern marketer. Things are changing, and they’re changing fast. Here’s what you missed…

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March 17, 2016

17 Lucky Marketing Limericks

17 Lucky Marketing LimericksTop o’ the mornin’ to ya! In honor of everyone’s favorite beer-drinking holiday, the Bulldog team put their thinking caps on and came up with some fun limericks about all things marketing. Browse a few of our favorites below to get in the spirit and enjoy a chuckle or two on us!

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