Reaching the Summit: Top 3 Takeaways from Marketo’s Marketing Nation Summit

May 5, 2017 • 2 min

Last week, I had the good fortune to attend Marketo’s Marketing Nation Summit in San Francisco. Over the course of two and a half days, I, along with more than 6,000 other marketers, heard topics that ranged from analytics to account-based marketing (ABM) to customer experience (CX). Here are my top three takeaways.

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Creating Killer Content: An Interview with Michael Colon, TD Ameritrade Institutional

April 5, 2017 • 4 min

Award season is upon us. No, it's not the Oscars; it's the best in B2B marketing. And lucky for us, one of our clients, TD Ameritrade Institutional, recently won a Killer Content Award for best video content. So, we sat down with Michael Colon, TD Ameritrade Institutional’s Senior Manager of Acquisition Marketing, to hear more about the strategy around this winning campaign.

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Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map

March 1, 2017 • 5 min

So you’ve decided to build an email nurture. That’s great, but how do you make sure that your nurture is comprehensive and that all of your internal stakeholders are happy with the content before spending a lot of time and effort on the copy? Message maps!

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Integrated: Modern Marketing’s Latest Buzzword

February 22, 2017 • 1 min

In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. A great example—integrated. Depending on who you ask, integrated could mean a number of things. So exactly what does integrated marketing mean?

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