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July 21, 2015

5 Tips to Becoming Your Content Strategist’s Best Friend

5 Tips to Becoming Your Content Strategist’s Best FriendWhen it’s time for your company to build or refresh its website, pulling the necessary content together and then properly organizing it can be an incredibly daunting task. Fortunately, you can look to your friendly agency content strategist to help move the process along in an organized manner. They can’t do it alone, though! They need stakeholders like you to help with the heavy lifting. Read these five great tips to becoming the kind of stakeholder a content strategist dreams of.

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June 9, 2015

9 Ways to Turn Content into Leads

9 ways to turn content into leads

Practically every marketer has heard the mantra “Content is King.” Nowhere is this more true than in our world of B2B, where purchasing decisions take a considerable amount of time, research and deliberation and include multiple stakeholders within the organization. After all, investing in a $100,000 software product isn’t quite the same thing as shopping for a sweater. For B2B marketers, success depends on attracting the right audience, and then establishing a long-term relationship with them.

With content that educates and captivates your audience, quality leads will come to you.

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June 3, 2015

Generate Social Sharing Links in 4 Easy Steps

You’ve created great content. You’ve distributed it to your audience and it’s a hit. They want to share it with all of their friends on social media. You’re on your way to becoming a viral sensation until you realize, you haven’t provided your audience with an easy way to share. With these four easy steps, you allow your audience to expand the reach of your content with links they can easily share on social media.

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May 27, 2015

Is marketing automation hurting your SEO?

Should marketers be comfortable publishing all their great marketing content in their Marketing Automation Platform as opposed to their corporate website?

Recently, we started thinking about the publishing habits of our clients. It was apparent not many had hard rules on when landing pages were best suited to publish in a Marketing Automation Platform (MAP) vs. their corporate website. It’s an important question that a lot of organizations aren’t asking— or maybe, more accurately, unaware that they should be asking.

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April 2, 2015

Notes from the Road: MarTech 2015 Conference

Day 1 of the MarTech Conference has left us with our heads spinning; in the very best way possible. While Darin and Gene welcomed a non-stop crowd passing through the vibrant expo hall to check out the latest and greatest in the growing marketing tech world, Chris dug deep into sessions and presentations. In short, we are getting the best of both worlds having had the opportunity to converse with our marketing peers who are navigating the complex marketing technology landscape and those who like ourselves, are also a part of it.

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