Trying to play catch-up on becoming customer focused now is a lot like trying to hop onto a fast-moving train. So, this week we're going to share why that train is a train worth boarding.
What's in it for me? is perhaps one of the most important and powerful questions a B2B marketer needs to ask. But, there’s a twist…
When you ask it, you need to role play.
If it feels like you’re a little behind or perhaps struggling to keep up with ever-increasing customer demands, you‘re not alone. It could be that the 20-year business cycle in which the most successful enterprises are reinventing themselves to understand and serve increasingly powerful customers is already 30% behind us. That's right, this cycle Forrester deemed the age of the customer started in 2010 and has been going strong for over six years now—and it’s really beginning to pick up speed.