July 20, 2016

The Newbie’s Guide to Predictive Marketing

Predictive marketing—it often sounds like a confusing combination of statistics, Harry Potter magic and crystal ball readings. To help, here’s a simple demystification, a pulling back of the curtain if you will, but thankfully not a mathematics lesson.

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July 15, 2016

ABM: An Ancient Practice? Part 2

In the last post, we talked about the evolution of Account-Based Marketing (ABM), the hottest little 40-year-old trend around. This insight led us to beg the question: If it’s not new, what’s the big deal?

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July 7, 2016

LaDana Ard: Unleashed

LaDana Ard: UnleashedHave you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.

This week, we’re featuring LaDana Ard, one of our amazing project managers with more than 16 years of experience in advertising project and account management.

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July 1, 2016

Powering Down to Get Re-Energized: Some Inspiration for Your Holiday Weekend

It’s hot outside, which means one thing: summer vacation. We conducted a not-so-scientific, agency-wide survey to find out where Bulldogs like to spend their time off. The results varied, but one thing we liked about vacation is disconnecting from our (many) devices. So how does unplugging from our tech-centered lives influence creative output?

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