June 23, 2016

ABM: An Ancient Practice?

FunnelThere’s no denying that Account-Based Marketing (ABM) is hotter than hot. I’ve been to all of the big B2B marketing conferences this year, and the topic is being discussed everywhere. However, despite the recent hype, ABM experts agree that ABM is not a new concept. So if ABM isn’t new, where did it come from?

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June 21, 2016

The Marketing Genius of Curious George: How Demos Impact Your Business

It's a practice that we have all seen in our daily lives—free samplesBut, does this marketing method really produce results? If a practice is this widespread, it has to, right? Not able to satisfy my Curious George-like curiosity any other way, I did some research to find out what companies are reporting from their use of free samples, product demos and the like. Here are some key takeaways...

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June 17, 2016

Fatherly Advice: 20 Inspiring Life Lessons

Advice from Bulldog Dads

There is something in the nature of parents, mentors and elders that compels them to dole out guidance or, perhaps, serve as a warning to others. In observance of Father’s Day, we’re sharing some nuggets of wise counsel that some of us Bulldogs have received from the fathers and father figures in our lives. 

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June 15, 2016

Dynamic Creative in B2B

For many years, dynamic creative, or optimizing digital creative (banners, search, websites, mobile) based on the person we are showing our message to, has been a common practice. Who wouldn't want to get five times more impact from the same dollar spend? It's just common sense. 

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