October 7, 2015

Four Reasons Marketing Conferences Are Worth the Investment

Four Reasons Marketing Conferences Are Worth the InvestmentAt Bulldog, we’re all aflutter knowing that our Galvanize symposium is right around the corner. If you’re looking to attend but aren’t an Austinite, you may be wondering, “How do I justify the cost of entry and travel to my boss?” If you’re local, not having you in the office for the day is probably more likely to be your manager’s main concern. Luckily for you, we’ve compiled a list of reasons that show how conferences like Galvanize are a great investment for your company!

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October 2, 2015

Larry McCollum: Unleashed

Larry McCollum: UnleashedHave you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.

This week, we’re featuring Larry McCollum, Senior Production Artist and 2015 Bulldog of the Year. Larry is an Austin, Texas native who holds a Bachelor of Fine Arts from Texas State University. Here at Bulldog, he not only applies a wide variety of artistic talents to help bring our clients’ campaigns to life, but his positive attitude is also an integral part of what makes working with Bulldog so fun! Most recently, Larry has contributed his magic touch to our Galvanize symposium, creating a post-modern feel that’s both funky and fresh. Now, we’re pleased to share more about this self-proclaimed geek.

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September 29, 2015

Searching for Significance: Are You Missing the True Results of Your A/B Tests?

Searching for Significance: Are You Missing the True Results of Your A/B Tests?Where marketing is science, A/B testing is like the homemade volcano of science fair projects. It is one of the most basic tools at a marketer’s disposal for learning about your audience – what they respond to, what their preferences are, or even what distracts them from the action you want them to take – and for getting the most out of your campaigns.

When you successfully run a test, how do you analyze the reports? The answer may not be as simple as the question sounds, so keep reading to make sure you aren’t missing key insights from your experimentation efforts.

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September 22, 2015

The Perfect Storm: Takeaways from Dreamforce 2015

Salesforce lightning

Going into day 3 of Dreamforce, I had a hunch what the forecast looked like for the rest of the event and sure enough it was a "storm". The day  got underway with the product keynotes and, as expected, they were all very focused on the impact and benefits we can all reap from Thunder and Lightning.  For more on Thunder and Lightning, see my last postLong story short? Literally everything has changed. From the way declarative admins build pages, to the way that developers build custom components – the SFDC experience will never be the same. @dvdkliu wrote a great post on this topic here.

Looking beyond thunder and lightning, here are a few major takeaways from my experience at #DF15:

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Phone: 877.402.9199


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