Integrated: Modern Marketing’s Latest Buzzword

February 22, 2017 • 1 min

In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. A great example—integrated. Depending on who you ask, integrated could mean a number of things. So exactly what does integrated marketing mean?

Read More

2016’s Must-Read List for B2B Marketers

January 27, 2017 • 4 min

Staying informed about so many digital disciplines is tough work. Luckily, there's a ton of content out there to help us modern marketers stay up to date. To help you sort through it, we've compiled a list of some of the best blogs from last year. Enjoy!

Read More

Alicia Folwarski: Unleashed

January 12, 2017 • 3 min

Today we’d like to introduce you to Alicia Folwarksi—the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified

Read More

Beyond Content: Leveraging Branded Entertainment in B2B

December 13, 2016 • 7 min

Your banner ads are being blocked. Your emails are being deleted. Your commercials are being skipped. Times are tough, guys. And in an effort to liven things up, brands are turning to content. More specifically, B2B companies are cranking out infographics, case studies, assessments and other forms of “non-vertising” to position themselves as thought leaders and create brand awareness. But is it enough?

Read More

Can't Get Enough?

Subscribe and be notified of new posts.