November 17, 2016

5 Steps to Optimizing a Lead Nurture Program

To be a modern marketer, you can never stop improving. That means testing, tweaking, experimenting, building and rebuilding. If you want to truly optimize a marketing program to make it as fully functional and effective as possible, you must think strategically every step of the way. That's how you become award-winning. Take it from us.

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November 11, 2016

Taking a Goals-Based Approach to Social Media

While some B2B brands have mastered the art of social, others struggle to figure out a results-driven method. To use social media effectively, you need goals. Then, it's all about measuring the effectiveness. Build a killer strategy and you'll get killer results.

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October 14, 2016

Timing Is Everything: When to Use Personalized Video

Over the past year, we’ve used personalized video to help our clients engage with their audiences at different points in the sales funnel, and we’ve seen a ton of success. As in real life, there are great and not so great times to deploy a personalized approach like this.

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October 7, 2016

Jillian Livingstone: Unleashed

Jillian Livingstone: Unleashed

This week, we’re featuring Jillian Livingstone, one of our eagle-eyed quality assurance specialists. She’s the one poring over every document that goes out the e-door to make sure we get rid of any typos, errors or grammar no-nos!

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