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EEC Rountables: Contacts, Content and Insight

The EEC member roundtables offer good payback for the time commitment. As the new co-chair of the List Growth & Engagement Roundtable, I encourage members of our Bulldog Community to look into becoming part of a rountable that speaks to their area of interest.

New Video: Building Blocks for World-Class Demand Generation

When the "elevator speech" for what your company does starts to require a skyscraper, it's time to find a visual way to describe what you do.
 

The Bulldog Holiday Card Is Out the (Virtual) Door

Sending holiday cards to our friends and family at home has become so logistically overwhelming, to say nothing of the carbon footprint of all that card stock, I've stopped doing it. Most of our social network is kept well up to date via our family blog, Facebook and smartphones.
But the Bulldog Solutions holiday card, well, that's another story. That's a labor of love that's not negotiable. It's an important part of our culture and an opportunity to showcase creativity, whether that's Flash development, video concepting or post-production work.
So without further fanfare, we're pleased to present this year's "collaborative" holiday greeting.
View here.

Bulldog Solutions, Frost & Sullivan Partnership Will Offer End-to-End Demand Generation

We announced today an incredibly exciting partnership with Frost & Sullivan, the global research firm with which we developed the Executive Benchmark Assessment.

Campaigns, Not Events: A Recap of the MarketingProfs Mixer Session

Bulldog President Todd Davison was joined by two of our clients: Hoover's Michael Hickey and Humana's Jen Moeller, at the MarketingProfs Digital Marketing Mixer in Chicago on October 21.

MarketingSherpa's Real-time "Whiteboard" Now Available

MarketingSherpa has made the "whiteboard" from this year's B2B Marketing Summit available to their entire audience. But I'm not sure the whiteboard has as much value for non-attendees as it does for those who attended. It's like borrowing someone's class notes.

Curing the Content Headache

Earlier this week I attended MarketingSherpa's B2B Marketing conference in Boston, where the challenge of creating adequate content to drive lead generation and lead nurturing activities was one of

A Hit List for Social Media Promotion

Asking your speakers to participate in promoting an event is a no-brainer. I've done it many times myself.

A Multimedia Gallery with Substance and Flash

Building a multimedia gallery to house multimedia projects is a lot like cooking dinner for a friend who is a four-star chef.

How Facebook Can Get You Fired

Buzz Marketing Blogger Paul Dunay (and sometime Bulldog Content Network contributor) has some sage and funny insight into ways Facebook can get you in trouble.

Message Testing Wisdom from Behind the Scenes

Tom Pearson, Bulldog senior marcom specialist, republished in a recent Marketing Mirrors edition of the Business Marketing Association of Colorado's newsletter.

Powerhouse Marketing Panel to Speak on New Benchmark Data

Which is more disturbing: That only 28% of BtoB marketers in a recent survey say they're generating enough demand to satisfy their sales team...

Survey Re-enforces Need for Content to Drive Marketing Automation Success

Ah, content. The headache that keeps on giving.

Bulldog, Fujitsu to Speak at MarketingSherpa

Bulldog Solutions' Senior Director of Strategic Planning Ahmed Taleb will be joined by Michael Rapp, director of eMedia for Fujistu Network Communications, at two MarketingSherpa events this fall.

Writing the Lead Scoring Rules

How great it would be if you could unwrap a brand-new box of marketing automation or CRM technology, plug in a few cables, hit "Start" and have your demand generation dreams come tru

Content Creation a Big Headache? Here's Your Aspirin.

 The question of content creation rears its ugly head about halfway through almost every discussion about building integrated on

How to Tell If Your Web Site Sucks

Three words I wouldn't mind not hearing again for about a year or so. 

Holiday e-cards: The good and the ugly

The e-cards started landing in my inbox last week and I have to say, there’s quite a range of quality. I love that online marketers have backed away from wasteful paper cards.

Straightforward vs. Boring

Target marketing has a solid article this week with some common-sense advice on subject lines. This is an easily-ignored area for a lot of e-mail marketers, and it shouldn’t be. All the great planning in the world won’t help the conversion rate of your e-mail asset if nobody bothers to open it.

E-mail Is Dead. No...Wait!

In this month’s Marketing Watchdog Journal we took a little stroll down memory lane to review the findings from our BullData feature throughout the year. In each issue of Marketing Watchdog Journal, we share selected results from polls and surveys we conduct among the Bulldog community. Marcom specialist Tom Pearson laid them all out and took a look.

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