Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map

March 1, 2017 • 5 min

So you’ve decided to build an email nurture. That’s great, but how do you make sure that your nurture is comprehensive and that all of your internal stakeholders are happy with the content before spending a lot of time and effort on the copy? Message maps!

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Integrated: Modern Marketing’s Latest Buzzword

February 22, 2017 • 1 min

In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. A great example—integrated. Depending on who you ask, integrated could mean a number of things. So exactly what does integrated marketing mean?

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2016’s Must-Read List for B2B Marketers

January 27, 2017 • 4 min

Staying informed about so many digital disciplines is tough work. Luckily, there's a ton of content out there to help us modern marketers stay up to date. To help you sort through it, we've compiled a list of some of the best blogs from last year. Enjoy!

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Alicia Folwarski: Unleashed

January 12, 2017 • 3 min

Today we’d like to introduce you to Alicia Folwarksi—the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified

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