May 24, 2016

Polly Allen: Unleashed

Polly Allen: Unleashed

This week, we’re featuring Polly Allen, one of Bulldog Solutions’ magnificent Account Managers. Polly definitely knows her way around the B2B marketing world. For more than 15 years, she has executed major integrated demand generation plans for a multitude of high-tech clients. We think we’re pretty lucky to have Polly in our pack. Read on to find out why!

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May 20, 2016

Wake Up & Listen! 10 Tips for Giving Presentations That Won’t Put Your Audience to Sleep

Wake Up & Listen! 10 Tips for Giving Presentations That Won’t Put Your Audience to SleepPublic speaking. Do your palms start to sweat at the mere mention of it?

If so, you are not alone. Often ranking near the top of various top ten fears lists, public speaking is a necessary evil for many of us. When else are you forced to get up in front of a group and have your every word scrutinized?

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May 18, 2016

Urgency

Urgency | Filling up gas tank

At the end of the day, urgency is the thing that we, as B2B marketers, are always striving to create. How do we get our customers and prospects to read our blog, register for our webcast, join our community, take our meeting or attend our conference? And ultimately...how do we get them to choose us?

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May 12, 2016

Is Your Marketing Automation Toast?

Is Your Marketing Automation Toast?I call it the “Toaster Syndrome”—the condition in which management believes that automating marketing and demand generation processes is as easy as purchasing a toaster. In these circumstances, marketers must face the unrealistic expectations presented to them head-on. That’s why the toaster analogy is perfect. 

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