The fact that budgets are tight is not news to BtoB marketers; however, there are ways to secure budget for revenue-generating programs and strategic initiatives such as marketing automation.
During our live Webinar on August 24, “How to Enable (and Impress) Your BtoB Sales Team with Content that Matters,” we mentioned an example of a message map used to coordinate content with buyer persona and buying cycle.
Digital Web Magazine brings us the “7 Deadly Sins of Email Marketing”. All of them are worth noting, but a big shout out to number 2 “Failing to spam-check the email copy before sending.”
