April 22, 2016

Marketing-Led Companies Outperform Their Peers – Part 4

Trying to play catch-up on becoming customer focused now is a lot like trying to hop onto a fast-moving train. So, this week we're going to share why that train is a train worth boarding.  

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April 19, 2016

What's in it for me?

What's in it for me? is perhaps one of the most important and powerful questions a B2B marketer needs to ask. But, there’s a twist…

When you ask it, you need to role play.  

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April 15, 2016

Customer Obsession Relies on Marketing – Part 3

If it feels like you’re a little behind or perhaps struggling to keep up with ever-increasing customer demands, you‘re not alone. It could be that the 20-year business cycle in which the most successful enterprises are reinventing themselves to understand and serve increasingly powerful customers is already 30% behind us. That's right, this cycle Forrester deemed the age of the customer started in 2010 and has been going strong for over six years now—and it’s really beginning to pick up speed.

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April 12, 2016

Kay Johnson: Unleashed

Kay Johnson: Unleashed

Today we’re featuring Kay Johnson, one of our fearless account directors. As a native New Yorker, Kay brings a fast-paced, electric sort of energy to the Bulldog team that’s unmatched. In addition to building solid strategies for our clients, she keeps them—and us—constantly laughing with her dry wit and use of exercise balls as chairs. With her decades of professional experience, Kay is a valuable asset to the Bulldog team, and we’re so pleased to help you get to know her better!

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