July 21, 2015

5 Tips to Becoming Your Content Strategist’s Best Friend

5 Tips to Becoming Your Content Strategist’s Best FriendWhen it’s time for your company to build or refresh its website, pulling the necessary content together and then properly organizing it can be an incredibly daunting task. Fortunately, you can look to your friendly agency content strategist to help move the process along in an organized manner. They can’t do it alone, though! They need stakeholders like you to help with the heavy lifting. Read these five great tips to becoming the kind of stakeholder a content strategist dreams of.

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July 16, 2015

It’s the end of marketing as we know it (and I feel fine). Part I: How to do more with less

It’s the end of marketing as we know it (and I feel fine). Part I: How to do more with lessA lot has changed since my generation (the forgotten one before Y) was in business school. I remember the distinct split between those who specialized in finance or accounting versus those who opted for marketing or strategy.  The dividing line? Math.  That’s not to say that marketing and strategy majors couldn’t hack math, but rather that they had a less is more attitude towards number crunching and analysis when compared to those who found their peace buried in derivatives and balance sheets

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July 11, 2015

4 Pillars of Healthy Brand-Agency Relationships

Feel like you are stuck on an out-of-control bumper cars ride? Manage the chaos by focusing on building healthy client-agency relationships.In today’s B2B marketing landscape, marketers are facing constant change. Customers, prospects and brands have an unending relationship made up of interactions that span far beyond those that marketing can control, and the rate of how quickly a brand can transform based on those interactions creates a chaotic environment. One thing is clear though, it’s a customer-first world.

Within an agency, there is a distinct flavor of chaos. As the chaos spins around you, however – not unlike a sadistic amusement park ride – it is critical that agency representatives focus not just on the latest project but also on making sure that the basic pillars of healthy client relationships are maintained.

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July 9, 2015

A Marketing Automation Specialist’s Guide to Email Deployments

Marketing Automation is a goalie for the marketing teamI have a confession: I am a Marketing Automation Specialist and the most stressful part of my job is hitting send on an email deployment.

At Bulldog, we have a number of people who touch an email. This ranges from the copywriter to the HTML coder to the QA specialist, but often, I feel like the goalie. It takes a team of people to get the email ready for deployment, but hitting the “send” button is in my hands and it feels like success or failure is all on me. With hundreds of deployments under my belt, I have gained a lot of experience perfecting these last few pieces of a campaign. Here’s the audit I perform before deploying an email in order to make hitting send a little less stressful.

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Phone: 877.402.9199


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