Tim Wilson's blog

If ever there is an overused analogy when it comes to marketing, it’s got to be the dating analogy: you don’t ask someone to marry you the first time you meet them, you ne

There’s a good post over on The Social Organization blog titled Social Media Is Not Community. How could I not love a post with a title like that? Rachel Happe writes:

Lead scoring is a hot topic these days, and there are some awfully sharp minds trying to figure it out.

I was at a dinner on Saturday night, and one of the fellows at my table was one of the co-founders of Broadnet. We asked him for the elevator pitch as to what the company did.

We sponsored a webinar put on by Hoover’s yesterday called Fusing Field Marketing and Sales (the archive of the event will be available soon).

I attended the Online Community Best Practices: Measuring ROI and Web 2.0 webinar put on by Awareness today.

If you are using Google Analytics, then you’ve seen this message on a recent login:

System Message: Analytics Processing Delay from April 30th to May 5th

Connie Bensen has a great post on Social Media Measurement.

Rohit Bhargava’s post, OSG: The Secret Metric for Measurement Every Marketer Wants, has been bugging me ever since I first read it a couple of days ago. And it’s not just the redundancy of “metric for measurement” (as opposed to a “metric for yodeling?”).

Avinash Kaushik (aka, My Analytics Hero) has a great post today on The “Action Dashboard” (An Alternative To Crappy Dashboards). In his typically tangible, engaging way, Avinash has mounted one of my all-time favorite soapboxes — it is a grand misconception to see “using data” as primarily an exercise of capturing data and then making that data accessible.

Welcome to our new and improved blog platform! We pride ourselves on our internal experimentation, in that our Marketing department is our R&D lab. In hindsight, our previous blog platform was a bit of a failed experiment.

I did a presentation to the Austin Eloqua user group meeting this afternoon, and there was enough interest in the material that it seemed worth sharing more broadly.The presentation (PowerPoint) was intended to show how, at Bulldog, we’ve used Eloqua to deploy a perpetual nurturing program geared towards the dormant leads in our database — providing them with valuable content in an automated fashion on an on-going basis. The two objectives of the program were: