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December 24, 2015

MarTech Moment: A Review of Vidyard

As a marketer, you probably understand the importance of using video in your content mix. If you have any doubts, though, check out this post featuring important statistics, Vidyard, and personalized video.

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December 22, 2015

Videos That Inspired Us in 2015

As we wind down the year here at Bulldog, we wanted to give everyone (and we mean everyone…even you) a special gift from us. Partnering with our pals over at Vidyard, we decided to offer a holiday treat with your name on it—literally!

Video has been gaining speed recently—and for good reason. In research completed by Vidyard, 70% of B2B marketers claim that video performs better than other content for producing conversions, so it’s no wonder it’s become so popular. That’s why, when tasked with spreading holiday cheer, Bulldog knew video was the way to go. To make it extra special, we personalized each video so our nearest and dearest would each receive a customized gift.

So, which videos helped inspire our endeavor? Here are a few we loved in 2015.

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December 16, 2015

Benjamin Wilke: Unleashed

Benjamin Wilke: Unleashed

Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.

This week, we’re featuring Ben Wilke, one of Bulldog Solutions’ outstanding Marketing Technology Consultants. Ben is a dapper dude with a real knack for all things Salesforce and Eloqua. In fact, before coming to Bulldog, he spent time as a senior consultant for Eloqua. But underneath his techy exterior, Ben is really just an artsy guy at heart. The former art major is an avid music fan who could probably put your concert ticket collection to shame. Now, we’re proud to tell you more about what makes him tick!

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December 2, 2015

Courtney Abud: Unleashed

Courtney Abud: Unleashed

Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.

This week, we’re featuring Courtney Abud, a copywriter and all around go-getter. With an advertising degree from Penn State, Courtney comes to Bulldog with a fresh perspective on content strategy, personal brand and creativity that allows her to help our clients connect with their audiences and create meaningful identities. When she’s not hustlin’ at work, she plays mom to a 2-year-old and enjoys exploring what Austin has to offer with her family.

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November 26, 2015

The Power of Turkey…In Marketing

The Power of Turkey…In Marketing

It’s that time of year again, when the leaves have fallen on the ground and we begin to have some semblance of winter weather here in Austin. People are playing Christmas music too early, serious shoppers are prepping their Black Friday strategies and advertisers are starting to flood the airways with holiday commercials. All of these signs mean that it’s time for Thanksgiving.

Thanksgiving is a unique holiday that brings family together over a couple of great things: food, libations, and football. There is nothing else I could ask for in any holiday…but it doesn’t hurt that I usually don’t have to do the dishes.

With Americans spending $133.7 million during Black Friday weekend alone, seasonality among advertisements comes as no surprise. To get in on the action, I’d like to highlight some of my favorite marketing campaigns focused on the glorious bird that is the center of an excellent Thanksgiving.

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Bulldog Solutions

7600 N. Capital of Texas Hwy
Building C, Suite 250
Austin, TX 78731 (Map)

Phone: 877.402.9199

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