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August 26, 2015

Exploring Your Creative Toolbox

Exploring Your Creative Toolbox: Five Way to Get Your Creative Juices Flowing

When I was in college, I distinctly remember listening to my professor’s crazy stories about 1970s advertising agencies and thinking, “How the heck did they get anything done?” From big agencies to his own ventures, he’d seen it all, including an art director who could only come up with TV commercials in the bathtub while his copywriter parked himself on the toilet. And while his stories were crazy, I see now that they aren’t far off from the truth—although as a copywriter myself, I would never agree to a toilet-bathtub arrangement!

The big picture here is that we all have our own tricks to getting the job done. And creative teams aren’t the only ones who need to get imaginative—account managers, sales teams, CEOs…practically everyone has to dig deep from time to time. So what do you do when you need a little inspiration? Keep reading for some ideas.

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August 21, 2015

Bulldog to the Rescue: CASA Superhero Run 2015

Bulldog to the Rescue: CASA Superhero Run 2015

I’ve come to learn that the Bulldog way of life includes not only being active physically but also being active in the community — sometimes, simultaneously. Over the years, Bulldog has developed quite an impressive track record of volunteerism.

From overnight relays to fight Batten disease to bowling tournaments that help abused children and beyond, Bulldog’s dedication to helping those in our community goes far and wide.

Year after year, Bulldogs gravitate towards our community outreach initiatives, building the Bulldog tradition of giving back. This tradition is one that I am thrilled to be a part of and now add to. This September, I am excited to participate in the first-ever Bulldog team, the Bark Knight, for the CASA Superhero Run. To learn more about this great cause, read on.

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August 18, 2015

When your child asks that uncomfortable question: Where do customers come from?

When your child asks that uncomfortable question: Where do customers come from?

Eventually, every parent faces the daunting dilemma of answering that uncomfortable question. Should you tell your child the full and unvarnished truth or candy coat the answer to an age-appropriate metaphor? Well, I’m not a psychologist, nor do I play one on TV, so my approach here is to just paint the picture in clear, sharp black and white. So, let’s start with where customers don’t come from…

Continue reading for details on where customers do and don't come from.

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August 13, 2015

11 Proofreading Tips to Help You Produce Better Copy

11 Proofreading Tips to Help You Produce Better CopyHow many times have you spotted a glaring typo or grammar error in the newspaper or at an online news outlet, only to get a good laugh out of it if the typo resulted in an unintentionally funny outcome? How many more times were you simply annoyed?

The written word is even more relevant in the context of marketing where we are selling a product or a solution and buyers are trying to evaluate the quality of said product or solution by any means available. Encountering a single typo might lead them to believe that if not enough care was taken to present the product properly, perhaps the product itself is not so valuable after all.

The quality assurance (QA) process is your last line of defense to ensure your brand is presented in the best light possible. To help you avoid being the victim of an unfortunate error, read these eleven dos and don’ts to help you write and proofread better.

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August 11, 2015

Roadblocks to Turbocharging Your MAP

Roadblocks to Turbocharging Your MAP

There seems to be a growing consensus among B2B marketers that they simply can't compete without the benefits offered by a marketing automation platform (MAP). These benefits are now widely recognized and understood: more efficient campaign deployment and management, lead management and assessment, integration with CRM software (and other external services) and reporting to analyze campaign performance and ROI. Marketing automation, when optimized, allows you to talk to the right people at the right time about the right content. It's easy to see why mid- and enterprise-size companies consider a MAP an essential part of their marketing operations.

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