Three Steps to Creating a Culture That Embraces Metrics That Suck

June 20, 2017 • 4 min

There’s a disconnect between what we say as B2B executives and marketing leaders and how we lead and act on the metrics we ask for and celebrate. It’s time to follow through on what we say we believe and embrace metrics that suck—or that just don’t seem quite right. Here are three actions to take today to change the way we look at metrics.

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    Leads are dead…and other pithy thoughts from #SDSummit17

    May 26, 2017 • 3 min

    A theme will always emerge from SDSummit and this year was no different. From the moment Terry Flaherty, SiriusDecisions Analyst, presented the next-generation demand waterfall and declared, “Leads are dead,” the theme for the year was in place. 

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    MarTech 2017: Managed Machines, ABM and Other Tech Trends

    May 25, 2017 • 4 min

    A couple of weeks ago, we attended the third annual MarTech Conference in San Francisco. Scott Brinker kicked off the event by showing the 2017 Marketing Technology Landscape Supergraphic, a staple in the martech space. Brinker enlisted the help of Anand Thaker, and together, they reviewed the growing landscape that now includes 5,000+ technologies.

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    Adapting and Reinventing: Oracle MCE2017 Recap

    May 17, 2017 • 5 min

    At this year’s Oracle Modern Customer Experience conference (MCE17), one theme prevailed (or at least buzzed in the background) throughout the sessions: adapt to survive and never stop reinventing and reassessing.

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