Your 7-Step Checklist to Creating Content That Works

August 22, 2017 • 4 min

In our previous blog, we wrote about “naked content,” our theory that high-quality content cannot stand on its own. In this installment, we will give you a practical “before, during and after” guide to make sure you don’t leave your content exposed.

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Elizabeth Sener: Unleashed

July 26, 2017 • 2 min

This week, we’re featuring our outstanding media coordinator, Elizabeth Sener, who brings years of media buying and planning experience to the Bulldog pack. Now, let us tell you a little more about what makes Liz tick...

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Naked Content? Consider the Bigger Mix.

June 28, 2017 • 2 min

The rush to content marketing has often caused B2B organizations to over-rotate on quality without thinking about content as a part of a conversation supported by insights, technology, data, media, etc. Great content that’s been vetted, tested and creatively delivered can be left vulnerable and at times be judged unsuccessful if it’s asked to do all the work. Enter Team Content.

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Three Steps to Creating a Culture That Embraces Metrics That Suck

June 20, 2017 • 4 min

There’s a disconnect between what we say as B2B executives and marketing leaders and how we lead and act on the metrics we ask for and celebrate. It’s time to follow through on what we say we believe and embrace metrics that suck—or that just don’t seem quite right. Here are three actions to take today to change the way we look at metrics.

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