It’s that time of year again, when the leaves have fallen on the ground and we begin to have some semblance of winter weather here in Austin. People are playing Christmas music too early, serious shoppers are prepping their Black Friday strategies and advertisers are starting to flood the airways with holiday commercials. All of these signs mean that it’s time for Thanksgiving.
Thanksgiving is a unique holiday that brings family together over a couple of great things: food, libations, and football. There is nothing else I could ask for in any holiday…but it doesn’t hurt that I usually don’t have to do the dishes.
With Americans spending $133.7 million during Black Friday weekend alone, seasonality among advertisements comes as no surprise. To get in on the action, I’d like to highlight some of my favorite marketing campaigns focused on the glorious bird that is the center of an excellent Thanksgiving.