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July 29, 2016

Take Your Data from Dirty to Refreshed in 3 Easy Steps

“It’s Dave, not Jake.” You know that uncomfortable moment when you realize you called someone by the wrong name? We all do it, but when it happens in business, it decreases the chances of a lead ever becoming anything more. This is where data comes in.

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July 22, 2016

Celebrating Christmas in July with Personalized Content

With Christmas in July fast approaching (July 25, in case you don’t celebrate Christmas in July), all of us at Bulldog decided to take a look back at one of our favorite holiday campaigns.

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July 20, 2016

The Newbie’s Guide to Predictive Marketing

Predictive marketing—it often sounds like a confusing combination of statistics, Harry Potter magic and crystal ball readings. To help, here’s a simple demystification, a pulling back of the curtain if you will, but thankfully not a mathematics lesson.

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July 15, 2016

ABM: An Ancient Practice? Part 2

In the last post, we talked about the evolution of Account-Based Marketing (ABM), the hottest little 40-year-old trend around. This insight led us to beg the question: If it’s not new, what’s the big deal?

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July 7, 2016

LaDana Ard: Unleashed

LaDana Ard: UnleashedHave you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.

This week, we’re featuring LaDana Ard, one of our amazing project managers with more than 16 years of experience in advertising project and account management.

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