When I was in college, I distinctly remember listening to my professor’s crazy stories about 1970s advertising agencies and thinking, “How the heck did they get anything done?” From big agencies to his own ventures, he’d seen it all, including an art director who could only come up with TV commercials in the bathtub while his copywriter parked himself on the toilet. And while his stories were crazy, I see now that they aren’t far off from the truth—although as a copywriter myself, I would never agree to a toilet-bathtub arrangement!
The big picture here is that we all have our own tricks to getting the job done. And creative teams aren’t the only ones who need to get imaginative—account managers, sales teams, CEOs…practically everyone has to dig deep from time to time. So what do you do when you need a little inspiration? Keep reading for some ideas.