SiriusDecisions 2012: Growth Through Innovation
Bulldog Solutions is excited to sponsor the 2012 SiriusDecisions Summit, a unique three-day conference where analysts and top sales and marketing leaders from Fortune 500 companies and major SMBs s
Eloqua Road to Revenue Tour - Sponsored by Bulldog Solutions
Dates:
Tuesday, April 24, 2012 - Denver
Tuesday, May 1, 2012 - Chicago
Thursday, June 7, 2012 – Austin
GIL 2012: Europe | The Journey to Visionary Innovation
9 May 2012
Grange Hotel, St. Pauls
London, UK
SiriusDecisions on the Challenge of Inbound
Good discussion starting on the SiriusDecisions blog about the challenge of tracking inbound activity. This is not an academic matter, as inbound becomes increasingly important and yet marketers are struggling to track inbound through to revenue.
Analyst Jonathan Block notes (boldface added), "In our experience, there is a technology and process gap in populating records with inbound activity, particularly social. Most organizations track the lead source and, if they're lucky, the interaction that closed the deal. Consequently, few have a handle on their existing marketing mix, to say nothing of adding inbound to the mix. It's definitely a combination of all the technologies you mentioned; however, few organizations have the right tools and processes in place so it's more manual and requires marketers to roll up their sleeves and get analytical."
My personal wish list is case studies on companies that are doing this well.
A Practical Take on Starting a Content Assessment
As Bulldog Content Strategist Chris Yeich and I give some thought to his upcoming turn in "Unforgettable: Creating Memorable Content that Drives Demand," we got to chatting with some other experts in the space about the nuts and bolts of building the foundation for a content strategy.
I asked Adam Metz of Metz Consulting for his thoughts on some of the key questions that arise when we talk about content strategy. Metz is the author of a forthcoming book, The Social Customer.
Here is his take.
The Metrics Your CMO Wants: Presentation from MarketingProfs Forum
We got some great feedback on Bulldog VP of Best Practices and Strategy Terry Flaherty's presentation yesterday at the MarketingProfs forum in Boston.
For those who weren't there, here's the promised copy of the slide deck for "How to Deliver the Right Metrics to Your CMO and Earn More Recnogition for Marketing."
Terry was joined by Jon Vlock, Director of Client Marketing for UBM TechWeb. Jon gave a very straightforward answer to the question, What do C-level Execs Expect and Value?
- More revenue.
- Less sass.
- Total agreement with everything I say.
- More credit given to the CFO and me.
Bulldog Solutions and Clients Pick up Three Stevie® Awards for Sales & Customer Service - [edit]
AUSTIN, TX—February 29, 2012—BtoB revenue performance agency Bulldog Solutions brought home three awards in the 6th annual Stevie Awards for Sales & Customer Service. Bulldog’s VP of Strategic Accounts Heather Hoetger won a Silver Stevie in the “Sales Representative of the Year” category for her contributions to the company’s consistent growth. Two Bulldog Solutions clients—CompassLearning and NetIQ—were awarded with Bronze Stevies in the “Demand Generation Program of the Year” category.
Read the Announcement.
Bulldog Solutions Sponsors TEDxAustin, Shows Commitment to Culture of Innovation - [edit]
AUSTIN, TX—February 8, 2012—BtoB revenue performance agency Bulldog Solutions is proud to be a participating sponsor for the third annual TEDxAustin 2012: Beyond Measure event happening February 11 at the Austin Music Hall.
Read the Announcement.
Bulldog Solutions Shares Insights for Successful Marketing Automation in DemandGen Annual Report: “State of Demand Generation 2012” - [edit]
AUSTIN, TX—January 26, 2012—BtoB revenue performance agency Bulldog Solutions provides marketers with expert guidance and insights on generating predictable revenue performance in the recently published “State of Demand Generation 2012” special report from DemandGen Report.
Read the Announcement.
Bulldog Solutions Partners with Pure Incubation to Power High-Impact BtoB Demand-Generation Programs - [edit]
AUSTIN, TX—December 8, 2011— BtoB demand-generation agency Bulldog Solutions today announced its partnership with Pure Incubation to offer BtoB marketers access to larger audience data assets and effectively generate the leads needed to fuel their demand-generation programs.
Pure Incubation helps BtoB companies execute digital publishing strategies, from database acquisition and e-newsletter marketing to lead generation and nurturing. The company’s partnership with Bulldog will help clients reach broader audiences through access to proprietary databases which span diverse segments of the BtoB market.
Read the Announcement.
Bulldog Solutions’ Rob Solomon Named to SLMA’s 2011 List of Most Influential People in Sales Lead Management - [edit]
AUSTIN, TX—December 6, 2011—Bulldog Solutions’ founder and chief executive officer, Rob Solomon, has been selected as a winner for the 2011 list recognizing the “50 Most Influential People in Sales Lead Management."
The annual listing, compiled by the Sales Lead Management Association, includes thought leaders spanning diverse disciplines of the marketing industry, from CRM and marketing automation software to telemarketing qualification companies and publishing. Winners were selected by their peers through online voting, and are considered power players in the pursuit of ROI for marketing and lead generation.
Read the Announcement.