The SMART Campus

Zebra Technologies is a manufacturer of thermal bar code label printers, RFID smart label printers and encoders, card and kiosk printers. They are based in Vernon Hills, Illinois. Zebra has products in 100 countries around the world. Zebra-brand printers are used by more than 90 percent of Fortune 500 companies.

To show the many possible benefits of Zebra’s offerings for academic institutions, we created a "virtual campus" with interactive callouts to help Zebra's audience better understand the need for better solutions throughout the campus. This included data about how much colleges and universities lose each year in theft, how long students wait to register, buy supplies, or how inefficiencies in the library can cause backlogs. Zebra’s RFID technology in things like student ID cards could save students, faculty and colleges a lot of money and resources. For this campaign, we designed and executed an email nurture series that linked to the SMART campus experience. Respondents were then invited to share the page via social media and contact a Zebra Technologies representative.


Zebra makes businesses smarter with their technology. We make B2B marketers smarter with our ideas. Ready to hear a few for your brand?

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