Marketing Watchdog Journal - Bulldog Solutions

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Live Webinar

AMA Webinar
Business Gain from How You Retain: A CMO Council Study

Get the results from a recent study that reveals how to retain and grow existing customers.

Wednesday, July 9, 2008
1 PM Eastern / 10 AM Pacific
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	Let's Get Sober About 'Interactive' Marketing Video interactivity is the new frontier. Technology and bandwidth are here. Let's just get over it and start making it happen. By Dorian Sweet, The ClickZ Network

	Businesses Embrace Blogging The question isn't whether to blog—but rather, how to incorporate blogging into larger social media programs. By Rich Karpinski, BtoB Online

	Beyond Lead Generation: Integrated Lead Management How well does your sales team follow up on marketing-generated leads? Not so much? Read on. By Elana Anderson, The ClickZ Network

BullData

BullData BtoB marketing professionals answer the question, "What is your biggest challenge in connecting with the IT buyer?"
Survey results.

BullBlog: Unleashing BtoB Marketing

From the day salespeople enter the sacred sales fraternity, they are taught the ancient double-talk martial art of C.Y.A.
Read more.

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June 2008, Issue 52

Visit BullDogma, our library of Webinars, white papers, articles and more.

Video in BtoB: It's Easier Than You Think
I've participated in video panels filmed live in New York, with multiple cameras rolling. And I've stood in front of a single camera in our small Bulldog studio. The two are definitely different experiences, but neither was more or less valid-each was appropriate for what it was trying to achieve.

That's one of the things you'll learn this month in our rich media presentation on using video in online marketing. If you've ever asked yourself, "Do I need to hire a professional studio? Isn't that expensive?", then watch our presentation.

Featured Article

The Video White Paper: The Best of Both Worlds
As a marketing tool with muscle, the white paper will never go out of style. But now it's getting an upgrade. Enter the "video white paper."
> Read more
By Amy Bills, Senior Manager of Field Marketing, Bulldog Solutions

Want to know more about video?
Watch our rich media presentation, Video in Online BtoB Marketing: Light Lifting for Heavy Payoff.

Lead-Generation Best Practices

Ouch! Minimize Your Company's "Collateral Damage"
Take a moment to consider the cost to your organization when the sales collateral your marketing department spends time and money creating never gets used.
> Read more
By Tim Riesterer, CEO, Customer Message Management, LLC

This article is an excerpt. Want to read the whole thing?
Download the full CMM Group paper, "Avoiding Collateral Damage."

Sales Engagement

Got Marketing? Align for Enhanced Results
If you look at Marketing as a contributing partner rather than as a separate entity, you'll likely gain added insight and visibility into the client's buying process.
> Read more
Excerpt from the Executive Summary of the 2008 Miller Heiman Sales Best Practices Study

This article is an excerpt. Want to read the whole thing?
For more results from this study, read the entire Executive Summary of the 2008 Miller Heiman Sales Best Practice Study here.

Lead-Generation Best Practices

High-Quality BtoB Marketing Messaging Dramatically Reduces Sales and Marketing Effectiveness
Having solid, benefits-oriented marketing messaging is all well and good, but it can actually be a detriment to the health of your company without high-quality sales messaging.
> Read more
By Michael Cannon, Sales and Marketing Effectiveness Expert and Founder, Silver Bullet Group

Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.