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Special Offer This Month:
Send this newsletter to a colleague, and if your colleague subscribes, you'll be entered into a drawing for a new video-enabled iPod® nano. Join the ranks of these winning Marketing Watchdog Journal readers:
September winner: Susan Romano, Avnet
October winner: Ihor Seheda, Intellias
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The Lead Marketing Webinar FastPack is an easy way to get introduced to Bulldog's professional
project management and Webinar execution.
We handle the heavy lifting, technology integration and reporting so you don't have to.
Get started today.
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Blogs Increasingly Make Legit Primary, Secondary Sources
According to a recent survey, Lois Lane embraces Web 2.0: Journalists in the BtoB space increasingly rely on blogs and other burgeoning technologies to write stories.
MarketingVOX
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Before You Hit "Send," Consult Your E-mail Checklist
In the fast and furious world of e-mail marketing, embarrassing and/or costly mistakes happen more often then you think. Here's a checklist to make sure your critical elements don't fall though the cracks.
By Karen Gedney, ClickZ
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E-newsletter Advertising
Here's how advertising in other companies' e-newsletters can help reach an audience of receptive prospects.
By Karen J. Bannan, BtoB Magazine
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BtoB marketing professionals answer the question, "Do you have an RSS feed on your company's site?" and if so, "Do you have more than one feed?"
Get the results of the poll.
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One of the questions Paul answered for us has popped up in all of the Webinars and conversations we've hosted on social media. "How do you manage brand risk/control negative communication when using social media?"
Read more. |
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In a live Webinar, 418 sales and marketing professionals responded to two related questions:
Question 1: "Do you have an RSS feed on your company's site?"
Question 2: If you said yes, do you have more than one feed?
Source: From responses of 418 marketing and sales professionals attending the live Webinar, Making Sense of Social Media for BtoB Marketing, on November 5, 2007.
What do you think? Let us know how you would have answered this question.
The Webinar, Making Sense of Social Media for BtoB Marketing, is now on-demand. View at your convenience.
Know colleagues who would be interested in this topic? Send them this newsletter, and if they subscribe, you'll be entered into a drawing to win an iPod nano.
Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing. |
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