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BullData BtoB marketing professionals answer the question, "What is your organization's biggest lead-generation challenge?"
Survey results.

BullBlog: Unleashing BtoB Marketing

I chose a bird's eye seat deliberately so I could watch the audience reaction to the event (yes, sometimes I channel CJ from The West Wing, so what?) and sure enough, there was plenty of what looked like Twitter activity going on.
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		May 2008, Issue 51

BullData

During a recent American Marketing Association live Webinar, we asked BtoB marketing professionals the question:

"What is your organization's biggest lead-generation challenge?"*

* Source: 85 respondents to a poll during the live Webinar, A Case Study: Improving Lead Quality and Quantity, originally broadcast May 7, 2008.

What do you think? Let us know how you would have answered this question.

Get the inside scoop from one one of the world's largest management and technology consulting firms.
These questions were asked during a live Webinar, A Case Study: Improving Lead Quality and Quantity. View the complimentary on-demand version now and get real-world insight from Paul Dunay of BearingPoint on how his company improved its lead-generation program.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.