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Must-Read Industry Articles

	Does Online Video Pay? And How Much, Exactly? The hype surrounding online video is deafening, and getting louder. But really: Does video pay off? By Sherwood Stranieri, SearchEngineLand

	Dealing with the Downturn While more than 58% of marketers are not shifting strategies in response to worries about an imminent recession, some are forced to get "creative" with their budgets. By Kate Maddox, BtoB Magazine

	ISBM Study Reveals Top BtoB Trends Learn the top five challenges facing BtoB marketers according to a new study, "B-to-B Marketing Trends 2010." By Kate Maddox, BtoB Magazine

BullData

BullData BtoB marketing professionals answer the question, "How is your organization adapting its lead-generation strategy to account for a possible economic downturn?"

Get the results of the survey.

BullBlog: Unleashing BtoB Marketing

As someone who carries around 14 different "Get 10 Stamps and Get Your Next Cup Free" cards from various coffee shops, I don't need to be convinced of the appeal of even the smallest freebie. .
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		February 2008, Issue 48

BullData

During a recent Bulldog Solutions live Webinar, we asked BtoB marketing professionals the question:

How is your organization adapting its lead-generation strategy to account for a possible economic downturn? (Choose as many as apply.)

Source: Attendees of a live Webinar, How Smart Marketers Are Planning Lead Generation for 2008?, originally broadcast February 20, 2008.

What do you think? Let us know how you would have answered this question.

Find out how smart BtoB marketers will turn contacts into customers in 2008.
Bulldog Solutions and DemandGen Report offer insight into how to weave effective lead-generation tactics into a strategic plan that delivers customers, not just contacts, to your account team. View the on-demand Webinar.

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Marketing Watchdog Journal is a monthly newsletter from Bulldog Solutions, a lead optimization and lead management company dedicated to helping our clients generate more, better leads and turn them into revenue. We welcome your feedback on this newsletter's content and design, and encourage you to share your ideas for topics you would like us to cover in future issues. Please send your comments or questions about Bulldog Solutions to Amy Bills, senior manager of Field Marketing.