Simple A/B Tests: Analyzing Your Results
There's a buzz around A/B testing among BtoB marketers these days. But for those who lack access to a statistical software solution that will also interpret the results, A/B testing is challenging at best. Testing for statistical significance is important, but just as critical is an understanding of your tests' validity and how to use the results to improve future campaigns. To answer these needs, Bulldog Solutions offers two Excel-based A/B calculators. Demo or download these calculators below.
Simple A/B Test Calculator
The simple calculator is designed to help you determine if there is a statistical difference between response rates in your A/B tests. It features default values for pre-test confidence level and power, and estimates sample size based on default values.
Demo Download
For more information on the calculations and formulas used to create these calculators, read what's under the hood.