Bulldog Solutions Blog

 

When planning BtoB content, consider the “content smoothie”

March 28, 2013 by Brian Maschler
When it comes to serious vs. playful content, mix it up.
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TURNING THE SHIP: The Transformation of Dex One

January 17, 2013 by Cynthia Houchin
Dex One was on a mission to shift the perception from being known solely as the yellow pages advertising company to being known as a comprehensive marketing services provider with digital and online marketing expertise.
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Is there a new CxO: Chief Marketing Technology Officer? [infographic]

January 10, 2013 by Aruni Gunasegaram
Back in August 2012, VentureBeat published an infographic called The hot new CxO: Chief Marketing Technology Officer? [infographic].
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Is Your Marketing Copy Clean?

January 9, 2013 by Cynthia Houchin
As companies strive to connect with more customers online, their task is to educate, inform and, increasingly, entertain. However, producing engaging content is harder than it might sound.
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eMarketer: For B2B Marketers, Building Relationships Trumps Blanket Approach

January 3, 2013 by Aruni Gunasegaram
eMarketer, a leading provider of research for corporations, recently posted some information about the importance of building industry specific content and forming online relationships with your target customers.
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