Right-sized solutions that drive your lead marketing

Level 1:
We provide our clients leads. We do the blocking and tackling. We plan the campaign, execute it, and handle the job with experience and aplomb. In the end, we deliver qualified leads, and insure that sales follows up. Our guide throughout this journey? The 5M’s! Read more.

Level 2:
Bulldog doesn't just capture data about leads, but more revealing meta data. Data about the data. Data about the process of capturing them. Our Bulldognostics and BulldogIndex help our clients understand the outcomes of their choices, and how to improve them. By correlating adjustments in things like media selection and messaging, and understanding which tactics provide what outcomes, by degrees, lead marketing decisions get better. Conversions increase, and marketing falls in lockstep with sales.

Level 3:
Both level 1 and 2 aim to optimize lead conversion. But the process is "offer centric". Enlightened marketing is customer-centric, and focuses on your prospect’s timing. Planning and timing your actions with the customer in mind – we call that LLM. (Lead Lifecycle Management) It's where the rubber meets the road, and where we provide a full complement of products and services to get the best grip. It's where we work to automatically engage all leads. Especially those that previously were not ready to move to sales, the ones you disqualified before but that still beg to be managed through their buying cycles..

Indeed, traditional lead generation targets future customers based on the vendor's timing, trying to elicit a response, a call to action. Trying to divine their customer's readiness to talk. But that's a crapshoot. One resulting in very low conversion rates. Usually 2% or less end up in a sales engagement. Think about it: customers don't buy on your timeline. It's not because you decide to talk to your future customer that they are ready too as well. So Bulldog's processes work to interpret where the future customer is at.

Some call it Digital Body Language. We call it LLM. And the two act in concert. In fact, reading digital body language enables lead life cycle management. Because when you know what your prospect wants, and when they want it, you can accurately deliver leads your sales team will confidently follow up.